About the Instructor
W. Ulwick, is the founder and CEO of Strategyn and a
pioneer in the field of outcome-driven innovation. His latest
What Customers Want (McGraw-Hill,
2005), is focused on the methodology he and his team have
developed to help companies make innovation a science.
Mr. Ulwick is also the author of
"Turn Customer Input into Innovation,"
which was published in the January 2002 issue of Harvard
Business Review. The editors of HBR recognized the article's
thesis as one of the year's best business ideas in the March
2002 issue. Mr. Ulwick's other articles include "Lost in
Translation" and "A Prescription for Health Care Cost
Reform," both of which ran in Strategy & Innovation, a
publication of Harvard Business School Publishing.
Since 1991, Mr. Ulwick has served as
a consultant to AIG, the Robert Bosch Corporation, Chiquita
Brands, Coloplast Group, Dentsply International, Ecolab, Guidant
Corporation, Hallmark, Hewlett-Packard Company, IBM, Intuit,
Johnson & Johnson, J. R. Simplot Company, Medtronic,
MeadWestvaco Corporation, Microsoft Corporation, Motorola,
Pfizer, Rohm and Haas Company, State Farm Group, Syngenta,
United Technologies Corporation, Vtech Holdings, and dozens of
other organizations around the world, helping each create new
products and services.
Mr. Ulwick is the key architect of
Strategyn's innovation process and its innovation management
software (IMS), the first enterprise software solution designed
to simplify the innovation process. Mr. Ulwick holds several
patents on his unique approach to innovation and strategy
- FREE BOOK!
will receive a
of Anthony Ulwick’s
What Customers Want