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2 - D A Y  W O R K S H O P
8 Steps to Predictable Innovation —
Using Outcome-Driven Thinking to Create Breakthrough Products & Services

 Dates & Location:
 November 5-6, 2007 / Chicago

About the Instructor

Anthony W. Ulwick, is the founder and CEO of Strategyn and a pioneer in the field of outcome-driven innovation. His latest book, What Customers Want (McGraw-Hill, 2005), is focused on the methodology he and his team have developed to help companies make innovation a science.

Mr. Ulwick is also the author of "Turn Customer Input into Innovation," which was published in the January 2002 issue of Harvard Business Review. The editors of HBR recognized the article's thesis as one of the year's best business ideas in the March 2002 issue. Mr. Ulwick's other articles include "Lost in Translation" and "A Prescription for Health Care Cost Reform," both of which ran in Strategy & Innovation, a publication of Harvard Business School Publishing.

Since 1991, Mr. Ulwick has served as a consultant to AIG, the Robert Bosch Corporation, Chiquita Brands, Coloplast Group, Dentsply International, Ecolab, Guidant Corporation, Hallmark, Hewlett-Packard Company, IBM, Intuit, Johnson & Johnson, J. R. Simplot Company, Medtronic, MeadWestvaco Corporation, Microsoft Corporation, Motorola, Pfizer, Rohm and Haas Company, State Farm Group, Syngenta, United Technologies Corporation, Vtech Holdings, and dozens of other organizations around the world, helping each create new products and services.

Mr. Ulwick is the key architect of Strategyn's innovation process and its innovation management software (IMS), the first enterprise software solution designed to simplify the innovation process. Mr. Ulwick holds several patents on his unique approach to innovation and strategy formulation.

All attendees will receive a complimentary copy of Anthony Ulwick’s latest book:

What Customers Want

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Course Info

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Registration Fee:
Includes program materials, luncheons, continental breakfasts, networking reception, and refreshment breaks...more info

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This workshop is limited to 50 participants - early registration is advised