"Certainly will help our company make the fuzzy
front-end of innovation more stable, clear and predictable.
Integrates well with other tools we are using."
"[The workshop] provides actionable,
process-oriented, detailed information. "
Innovation EFA Program manager,
"I greatly enjoyed the course. I think the
concepts are valuable. I see no organizational barriers to
implementing this approach on a trial basis. "
Strategic Marketing Manager
"Great [seminar] - every company should get
engaged in understanding better how to Innovate inside their
company the "Right" way."
The Corridor Group
"...provided me with a more clear model on how
to pursue growth opportunities using the outcomes based
Armando Lunda, Jr
VP, Strategic Marketing
Blue Cross Blue Shield FL
"The workshop provided excellent conceptual and
practical understanding into the process of learning what
Utah Transit Authority
"Tony's presentation style, knowledge, data and
examples to back it up was outstanding."
Core Team Leader
"[This] Process is a definite improvement
over many product development processes. I have been exposed to
and am currently using in our company. The concept of outcomes,
talking with customers with a focus on jobs to be done is an
extremely valuable tool leading to breakthrough concepts and
Market Research Director
Case New Holland
"I think this appraoch offers a valuable
alternative to traditional Voice of the Customer/QFD processes."
Eric M. Whipkey
Manager, Market Research
Society for Human Resource Management