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2 - D A Y  W O R K S H O P
8 Steps to Predictable Innovation —
Using Outcome-Driven Thinking to Create Breakthrough Products & Services

Exclusive two-day workshop on how to unlock hidden opportunities, decode unarticulated needs and drive new market creation

 Dates & Location:
 November 5-6, 2007 / Chicago

Course Instructor:

Anthony W. Ulwick [BIO]
Author of What Customers Want;
CEO of Strategyn

All attendees will receive a complimentary copy of Anthony Ulwick’s latest book:

What Customers Want

By attending this workshop you will learn to:

  • Capture customer insights that lead to breakthrough solutions and predictable results

  • Recognize and identify hidden opportunities in your core markets

  • Discover latent, uncontested market space

  • Segment to reveal opportunities in mature markets

  • Use outcome-driven data to drive company strategy and product decisions

  • Devise and test innovative, new product and service concepts

Who Should Attend
This workshop is aimed at decision-makers in all industries who are responsible for growth and can impact the way their business devises, evaluates and approves new products. This includes Vice Presidents, Directors and Senior Managers in marketing, R&D, product engineering, business development, operations and general management.

Download Brochure

pdficon.gif (912 bytes) 8SPI-Brochure.pdf

Course Info

Registration Fee:
Includes program materials, luncheons, continental breakfasts, networking reception, and refreshment breaks...more info

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This workshop is limited to 50 participants - early registration is advised

"After attending this workshop, my team used the approach to devise one of Intuit’s most creative innovations in over 10 years.”
Mike Maron
Intuit Corporation

"Outcome-driven thinking made it possible for us to hit a home run in the mature and competitive circular saw market.”
Jason Shickerling
Bosch Power Tools