Top 12 Mistakes that High Technology Product Teams Make -
How to Avoid Them
know the dangers of so-called “market-driven” processes?
The role emotion plays in products?
The difference between innovation
If not, you
should – or you could easily stumble into the pitfalls that
undermine product success.
pitfalls, which fortunately are both preventable and
correctable, will be the focus of a special audio-session:
“Top 12 Mistakes that High
Technology Product Teams Make
— And How to Avoid Them,”
on Wednesday, October 19th from 1-2:30 ET.
Marty Cagan, former VP
of Product Management at eBay, an exceptional product
management leader and veteran of AOL, Netscape, and
Hewlett-Packard, will lead the session. Marty will share
lessons learned the hard way at some of the most successful
companies in the world.
Marty's extensive experience, this 90-minute interactive
session (60 minute presentation with roughly 30 minutes Q&A
woven throughout), will provide recommended approaches on
how to identify and avoid the top 12 pitfalls and keep your
product on track.
cover a range of topics such as:
The critical difference
between customer requirements and product
Why the visual design of
your product should be more than a last-minute
Why having a good fit
between your products and your business model is
essential for long-term success. Don't launch a product
that your corporate structure can't support.
This is an
excellent opportunity to listen with others on your product
team. Not only will you learn from (and relate to!) Marty’s
experiences at eBay, AOL, Netscape and HP, you will have the
chance to ask questions and gain advice regarding your own
miss this unique opportunity to bring your own experiences
(and questions) into the discussion and receive expert
feedback. The session will be a 90-minute
frequent opportunities for questions and
Invite your whole team to join you - the fee is the same
as long as it's on one phone line, just put it on
About the Session Leader
During the course of the
past 20 years, Martin Cagan has served as an
executive responsible for defining and building products for
some of the most successful companies in the world,
including Hewlett-Packard, Netscape Communications, America
Online, and eBay.
Before founding the Silicon Valley Product Group to pursue
his interests in helping others create successful products
through his writing, speaking, and training, Martin was most
recently vice-president of product management and design for
eBay, where he was responsible for defining products and
services for the company's global e-commerce trading site.
Martin began his career at Hewlett-Packard Laboratories
conducting research on software technology, and building
several software products for other software developers.
After HP, Martin joined a then young Netscape Communications
Corporation, where he had the opportunity to participate in
the birth of the Internet industry. Martin worked directly
for co-founder Marc Andreessen, where he was vice-president
for Netscape's platform and tools, and later e-commerce
applications, and worked to help Internet start-ups and
Fortune 500 companies alike to understand and utilize the
newly emerging technology.
During his career, Martin has personally performed and
managed most of the roles of a modern software product
organization, including product management, software
development, product marketing, user interface design,
usability engineering, technical writing, software testing,
engineering management, and general management.
Martin is a graduate of the University of California at
Santa Cruz with B.A. degrees in
Computer Science and Applied Economics (1981), and of the
Stanford University Executive Institute (1994).
This AudioSession is not currently
scheduled. If you would like us to offer a repeat session in the
future, please fill out our
Topic Request Form
October 19, 2005
or Conference Room
Unlimited attendance per phone connection
How To Register:
Online Registration Form
You will receive:
confirmation of your registration and dial-in instructions
of presentation slides emailed to your office prior to
questions answered by an expert - both during the session (live)
and after (by email)