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Doing Business in China
The 10 Most Common Mistakes and How to Avoid Them

David Everhart Live AudioSession featuring
David Everhart [BIO]
Executive Director,
Ionis International

With its enormous population, low labor costs, and expanding economy, China represents staggering potential business opportunities for Western firms. But according to leading US - East Asian relations expert, David Everhart, these opportunities can be blown by making one of the following common mistakes:

  1. Executive team builds an inflexible strategic plan for China before understanding the business environment.

  2. Not enough homework.

  3. Time horizons are too short.

  4. Not spending enough time negotiating.

  5. Choosing the wrong investment vehicle, location, or partner.

  6. Not understanding how to motivate, mentor, and train Chinese employees.

  7. Poor cross-cultural communication skills.

  8. Not trusting your Chinese colleagues.

  9. Your motives are tactical, the Chinese partner's are strategic (or vice versa).

  10. Not spending enough time and effort building relationships.

To find out how to avoid and/or correct these mistakes, plan on joining this 90 minute audio session led by David Everhart on Wednesday, June 29, from 1-2:30 pm ET.

The session will include a 60-minute presentation with frequent opportunities for questions & answers.

Invite your whole team to join you - the fee is the same as long as it's on one phone line, just put it on speakerphone!

About the Session Leader

David Everhart
Executive Director
Ionis International

David Everhart is Executive Director of Ionis International, a Pacific Rim-focused intercultural training and consulting firm based in Boulder, Colorado. An Asia specialist by academic study and work experience, Mr. Everhart has been involved in U.S.-East Asian relations for twenty years. He has conducted training programs throughout the United States and in Asia for American, Japanese, and Chinese executives from Advanced Energy, Agilent Technologies, Amgen, Boeing, Conoco, Corning, Fujitsu, Hewlett-Packard, Honeywell, Lincoln Financial, Mentor Graphics, Mitsubishi Electric, Pfizer, Rayovac, Sankyo Pharma, Sharp, Wal-Mart, Yamaha and many other firms. In addition, Mr. Everhart teaches highly-rated executive courses on Japanese and Chinese management at the California Institute of Technology (Caltech). Mr. Everhart teaches from his first-hand experiences working in Asia.

Mr. Everhart holds a B.A. from Cornell University and an M.A. in East Asian Studies from the University of Michigan. Mr. Everhart travels extensively throughout Asia and around the globe, and speaks Japanese.

Session Details

This AudioSession is not currently scheduled. If you would like us to offer a repeat session in the future, please fill out our Topic Request Form

February 14, 2006

1:00pm - 2:30pm ET

Your office


Unlimited attendance per phone connection


How To Register:

Online: Online Registration Form
By phone: Call 1-800-338-2223 or 781-891-8080
(9:00am-5:30pm EST)