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The CEO's View On Measuring R&D

Bradford L. Goldense Live Audio-Session with
Bradford L. Goldense
Founder & CEO
Goldense Group, Inc.

Corporations need fifteen plus metrics to measure themselves. It cannot be done with less without leaving some important ground uncovered. The corporate set of metrics is calculated by combining the top corporate measures with selected measures from organizations that support the corporate level such as R&D and product development.

In an analogous manner, each organization or function that supports the corporate level has a set of their own measures that are necessary and only a select few of these supporting metrics are part of the corporate set of metrics. Then within each of these organizations there are a number of departments and functions. Again, each of these component departments and functions also has a set of measures. In larger organizations, this tiered hierarchy may continue several more levels. These three levels are the focus of this audio session:

  1. The few R&D and product development metrics that are part of the corporation's set of metrics.

  2. The set of metrics necessary to direct and manage the R&D and product development activities.

  3. The metrics that measure the functions and activities within R&D and product development.

The audio session will address 6 separate subject areas where CEOs look to make sure metrics are actively maintained and monitored. They are:

  1. Business Results

  2. Productivity & Return On Innovation

  3. Capacity Management

  4. Individual Investments In Technologies & Products/Projects

  5. Core & Functional Competencies

  6. Intellectual Property

By participating in this session, you will take away an understanding of how many metrics are prudent, the kinds of measures that are appropriate at each level in a hierarchy, and examples of specific metrics in each of the six areas along with the benchmarks where available. Some specific measures that will be discussed include: revenues and profits due to new products, Productivity, return on innovation and variants of it, project and pipeline portfolio metrics, R&D throughput metrics, project metrics, functional productivity measures, and intellectual property measures.

Don’t miss this unique opportunity to bring your own experiences (and questions) into the discussion and receive expert feedback. The session will be a 90-minute presentation with frequent opportunities for questions and answers.

Invite your whole team to join you - the fee is the same as long as it's on one phone line, just put it on speakerphone!

More on Metrics from Brad Goldense at
MRT's 10th Annual Conference on Product Development Metrics:

Keynote Presentation:
The Future of Product Development Metrics

Pre-Conference Workshop:
Product Development Metrics Portfolios

About the Session Leader

Bradford L. Goldense
Founder & CEO
Goldense Group, Inc.

Brad Goldense is Founder and CEO of Goldense Group, Inc. [GGI]. He has consulted to over 150 of the Fortune 1000 and has worked on productivity improvement and automation projects in over 400 manufacturing locations in North America, South America, Europe, Asia, and the Middle East. Abbott Laboratories, Bayer, S.C. Johnson, Ford, General Motors, John Deere, Philips, United Technologies, Carrier, Molex, Monsanto, Bose, and Shure are among GGI's clients.

Mr. Goldense is a member of the faculty at the Gordon Institute of Tufts University in Medford, MA. He holds a BS in Civil Engineering from Brown University and an MBA in Cost Accounting and Operations from Cornell University. Brad is a certified New Product Development Professional [NPDP] by the Product Development and Management Association, a Certified Manufacturing Engineer [CMfgE] by the SME, a Certified Computer Professional [CCP] by the ICCP, and is Certified in Production and Inventory Management [CPIM] by the APICS. He is Worldwide President of Society of Concurrent Product Development [SCPD]. He is a member of Cornell University's Technology Transfer Committee and recently served a three-year term on Cornell's Advisory Council. Brad is a past member of the Board of Directors of the American Society for Engineering Management [ASEM].

Prior to founding GGI in 1986, Mr. Goldense held positions at Computer Sciences Corporation's Index Group, Price Waterhouse, Lester B. Knight & Associates, and Texas Instruments.

Session Details

This AudioSession is not currently scheduled. If you would like us to offer a repeat session in the future, please fill out our Topic Request Form

September 14, 2005

1:00pm - 2:30pm ET

Your office


Unlimited attendance per phone connection

How To Register:

Online: Online Registration Form
By phone: Call 1-800-338-2223 or 781-891-8080
(9:00am-5:30pm EST)

You will receive:

1. E-mail confirmation of your registration and dial-in instructions
2. powerpoint_icon.gif (342 bytes)Softcopy of presentation slides emailed  to your office prior to session
3. Your questions answered by an expert - both during the session (live) and after (by email)