From Customer Data
customer-centered design -- what it is, and how to take
advantage of it?
Would you like to work more effectively with your users to
design and iterate your products?
Want to know what techniques are available and how you might
adopt them in your projects?
Come to this talk, given by
acknowledged industry expert Karen Holtzblatt!
Karen Holtzblatt is the
inventor of Contextual Inquiry and Contextual Design, the
customer involvement process adopted by many of the
industry's leaders and taught throughout the world.
In this exclusive 90 minute
session (60 minutes for the talk with 30 minutes for
questions & answers), Karen will describe Contextual Design,
a complete design process centered on understanding the
walk you through the following steps:
gathering initial data
from customers to determine what to build,
developing a single
picture of a market or customer population,
responding with an
structuring the product to
meet the expectations of users, and
- testing the product
through rapid iteration with users.
Each step is illustrated
with examples drawn from Karen's wide experience working
with development and design teams across the industry. She
makes the approach and techniques accessible to people
struggling with real projects and real design problems.
The session is 90
minutes with frequent opportunities for questions & answers.
This session is an
important one to attend “live,” take notes, and listen to
with team members (use speakerphone, there is no additional
charge). Due to the exclusive
nature of the material, slides will only be presented during
the actual audio-session. There will be ample opportunity
for Q&A with Karen.
your whole team to join you - the fee is the same as long as
you are on one line, just put it on speakerphone!
About the Session Leader
Karen Holtzblatt, PhD
is the visionary behind InContext's unique
customer-centered design approach, Contextual Design.
Karen's combination of technological and psychological
expertise provides the creative framework for driving
the development of innovative product and system
Recognized as a leader in the design community, Karen has
pioneered transformative ideas and design approaches
throughout her career. Karen introduced Contextual Inquiry,
now the industry standard for gathering field data to
understand customers and users. Contextual Inquiry and the
Contextual Design process based on it provide a
revolutionary approach for defining new products and systems
based on a deep understanding of the context of use.
co-founded InContext Enterprises in 1992, to use Contextual
Design techniques to produce product and system designs for
businesses across multiple industries. The books, Contextual
Design: Defining Customer Centered Systems, and, most
recently, Rapid Contextual Design are used by companies and
universities all over the world. InContext is known for
training and designing solutions that work for people.