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10 Strategies for Design Innovation

  Live AudioSession featuring
Alonzo Canada
Jump Associates

In order to build innovation capacity and drive organic growth, top companies are taking the lead from the world of product design. They are learning to understand people’s deep needs and are meeting those needs with new and compelling solutions. They have learned that long-term growth can only be achieved through innovation. And companies like GE, Intel and Target are using these insights to give every employee—from marketing to engineering to finance—a clear, intuitive sense of their customers’ needs--the first step towards building a culture of innovation.

Find out what sets these companies apart. In an exclusive 90-minute audiosession (60 minute presentation with roughly 30 minutes Q&A woven throughout), Dev Patnaik will share his insights and offer suggestions on how your organization can use the tools of great design to:

  • Move beyond market research to meaningful customer insight

  • Translate insight into new opportunities and roadmaps for topline growth

  • Turn market insight into company-wide customer empathy

  • Improve the quality of strategic decision-making at every level of an organization

Specifically he will discuss going into the field to talk with real people, using methods such as:

  • shadowsfollowing people as they go about their daily activities;

  • game nightsmeeting up with a group of friends, in one of their homes, to observe as they play a game that has been specifically designed to elicit interesting stories and get at things they don't even know about each other; and

  • safaristaking executives from a company into the field to experience first-hand the lives of the people that use their products.

This session will also give you 10 everyday activities you can do to see the world like a designer and deepen your understanding of your customers.

Overall it is an excellent opportunity to listen with others from your organization. Not only will you learn what others are doing, you will have the chance to ask questions and receive advice about your unique challenges.

Invite your whole team to join you - the fee is the same as long as it's on one phone line, just put it on speakerphone!

About the Session Leader

Alonzo Canada
Jump Associates

Alonzo Canada has particular expertise in integrating the directives of brand positioning, competitive strategy and consumer insights to create compelling experiences for ordinary people. Alonzo is the former creative director of RoundArch, a CRM solutions firm spun off from Deloitte Consulting. Alonzo built and led the firm’s design practice, helping Fortune 500 clients to translate their brand strategy into an online presence. Alonzo studied Japanese for four years and spent two years teaching in Osaka. He holds two Master’s degrees, one in Design from Stanford University and one in Fine Art from Mills College, where his work involved a conceptual exploration of the liminal space between reality and fantasy. Alonzo hails from Tulsa, which is widely considered to be the Paris of Oklahoma.

Session Details

This AudioSession is not currently scheduled. If you would like us to offer a repeat session in the future, please fill out our Topic Request Form

March 29, 2006

1:00pm - 2:30pm ET

Your office


Unlimited attendance per phone connection

How To Register:

Online: Online Registration Form
By phone: Call 1-800-338-2223 or 781-891-8080
(9:00am-5:30pm EST)

You will receive:

1. E-mail confirmation of your registration and dial-in instructions
2. powerpoint_icon.gif (342 bytes)Softcopy of presentation slides emailed  to your office prior to session
3. Your questions answered by an expert - both during the session (live) and after (by email)