Getting Started with Roadmaps
Successful Product Strategy
the past decade, product and technology roadmaps have become
increasingly valuable tools to align company strategy with
technological capabilities. Not only can they help you
anticipate future customer needs, they can help you deliver
the right product to the appropriate market with the right
when it comes to actually implementing roadmaps, many
do you create a successful roadmapping process? What tools,
techniques, and systems should you use?
90-minute session (60 minute presentation with roughly 30
minutes Q&A woven throughout), roadmapping expert Ed Crowley
What exactly are
Why are they
Does your firm need a
What are the
essential ingredients of a successful roadmapping
How do you get
What are the best
tools and techniques to use?
roadmaps are most effective when created by a
cross-functional group, we suggest listening with others
from your organization (there is no additional charge as
long as you call in one line.) You will also have the
opportunity to ask questions about your unique situation.
it is an excellent opportunity to listen with others from
your organization. Not only will you learn what others are
doing, you will have the chance to ask questions and receive
advice about your unique challenges.
your whole team to join you - the fee is the same as long as
it's on one phone line, just put it on speakerphone!
About the Session Leader
Mr. Crowley is the
founder of the Photizo Group, a marketing intelligence and
product strategy firm based in Versailles, Kentucky. Mr.
Crowley started the firm to assist clients in developing
sustainable growth through the implementation of MIPSS
(Marketing Intelligence and Product Strategy Systems). Prior
to the Photizo Group, Mr. Crowley managed the global product
strategy group for Lexmark International’s business printer
division. He has also held key positions in product
development and marketing intelligence at Texas Instruments,
QMS, and IntelliQuest. Mr. Crowley is also an adjunct
professor of business and economics at Midway College in
addition to serving on the national certification committee
for the Product Development and Management Association. Mr.
Crowley is a certified New Product Development Professional.
Mr. Crowley speaks around the world on topics related to new
product development and business strategy. He is also the
technology editor for the PDMA’s magazine, Visions and has
authored many articles on the importance of marketing
intelligence and product strategy.