Is Product Differentiation Important?
quality and speed are not enough anymore. Even if you have optimized
all three, it is still probably isn't enough for sustainable
competitive advantage. And while the fuzzy notion of "customer
value" sounds great in annual reports and in vision statements, it
isn't specific enough to guide product development teams. Product
differentiation is the compass that can direct product development
teams to create products and services that can stand out in the
The Product Differentiation Bootcamp
is an exclusive gathering of industry practitioners and experts who
will share practical methods for creating unique value.
there is no single formula, innovation is not as elusive as it may
often seem. The Bootcamp will demonstrate how you can exploit basic
economics and human psychology to create meaningful differentiation
in an over-crowded, rapidly moving marketplace.
conference, not only will you hear from some bold and knowledgable
you will have two unprecedented opportunities
(the Product Reality Check
Reception and the
to get expert individualized advice on your specific projects.
is strictly limited to ensure a high level of individual question-
answering, interactive discussion, and hands-on learning.