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Product Differentiation Bootcamp
October 30 - November 1, 2000 - Chicago

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What Difference Will a Conference Make?

It's not just about cost, quality or time anymore. There are many other powerful Degrees of Differentiation that customers would pay a premium for, and it is your job to find them.

The Product Differentiation Bootcamp won't give you all the answers, but it will tell you where to start. Each of the presenters was chosen because of their success and experience in developing differentiated products and services.

During the two days, you will be among a small group of professionals participating in an interactive forum to find out:

  • How different can you make your products? What has to be kept the same?

  • What role does timing play?

  • Is it better to be lucky or good?

  • What does it really take to launch strongly differentiated products?

  • How do you find out what customers really want?

  • How far ahead of customers can you be?

  • Are your products too crazy or not crazy enough?

This conference is not for the feint of heart. This conference is for people who want to discover the answers, not read them in a stale out of date book. Due to the interactive nature of the Bootcamp, attendance is strictly limited. Reserve your spot today, before it is too late.

Still not convinced that this conference is for you...

The Bootcamp features two exclusive opportunities for you to get the advice of experts for the specific challenges that you face right now:

1. The Differentiation Challenge

Before the conference adjourns, a panel of top product development experts will review the  product differentiation challenges of a few audience volunteers and walk through the opportunities for meaningful differentiation with the rest of the Bootcamp participants. It will be a true exercise in applied learning. The exercise will use the processes and methods revealed during the rest of the conference to define a strongly differentiated product or service that will stand out in the marketplace

If you are interested in volunteering for the Differentiation Challenge, click here to let us know.

2. The Product Reality Check Reception

At the reception on October 31st, you will have the opportunity to meet with Robert McMath and others talk about specifically about your product concepts. This opportunity alone could save you from a costly product marketing mistake.


Additional Information Resources

Differentiation in the e-World
Click above to download a copy of conference chairman Peter Marks' white paper, as mentioned in CAE magazine.

Or, read the 2-part summarized version from Product Development Best Practices Report:

Differentiation in the e-World - Summary Article - Part 1
Differentiation in the e-World - Summary Article - Part 2

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