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Product Differentiation Bootcamp
October 30 - November 1, 2000 - Chicago

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Monday, October 30
7:30-8:30 Registration and Continental Breakfast
8:30-4:30 Pre-Conference Workshops:

Your choice of the following:

Market Driven Product Differentiation
Innovation@WARP Speed

Tuesday, October 31
7:15-8:15 Registration and Continental Breakfast
8:15-8:30 Setting the Stage: Roadmap for the Next Two Days Peter Marks, Managing Director, Design Insight
8:30-9:45 Keynote Address: What Can Be Learned from Product Failures Robert McMath, Co-author of What Were They Thinking
9:45-10:15 Break
10:15-11:15 High Differentiation in a Low Price World: How MasterLock Unlocked New Profits in a Commodity Market Harry West, Continuum
11:15 -12:15 Product Lifecycle Management through Differentiation Betsy Westlake, Kimberly Clark
12:15-2:00 Networking Luncheon
2:00-3:00 Operation Insight at Agilent Technologies John D’Alessandro, Agilent Technologies
3:00-4:00 3D Photography/Moving Toward Mass Customization Ping Fu/Raindrop Geomagic
3:30-4:00 Break
4:00-5:00 Launching Chrysler’s PT Cruiser Bryan Nesbitt, DaimlerChrysler
5:00-7:00 Product Reality Check Reception: What Are You Thinking?
Wednesday, November 1
7:00-8:00 Continental Breakfast
8:00-9:00 Building New Revenue by Creating a Virtual Standard Julie McEntee, Adobe Systems
9:00-10:00 Browsing The Web Through Your Toaster And Other Misnomers Elissa Lee R&D, Casio and Dev Patnaik, Jump Associates
10:00-10:30 Break
10:30-11:30 The Internet as a Platform for New Services Roy Schumacher, Unity Systems
11:30-12:30 Keynote Address: Differentiate in Zero Time: The Difference is in the Business Model Jerry Gregoire/ former VP and CIO of Dell Computer Corporation
12:30-1:45 Luncheon
1:45 - 3:15 The Differentiation Challenge Panel
3:15-3:30 Conference Wrap-Up

Online registration now available: Register Now

Additional Information Resources

Differentiation in the e-World
Click above to download a copy of conference chairman Peter Marks' white paper, as mentioned in CAE magazine.

Or, read the 2-part summarized version from Product Development Best Practices Report:

Differentiation in the e-World - Summary Article - Part 1
Differentiation in the e-World - Summary Article - Part 2

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