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Customer Connected Product Definition

arrowbullet-purp.GIF (155 bytes) Background
arrowbullet-purp.GIF (155 bytes) 12 Key Benefits
arrowbullet-purp.GIF (155 bytes) Featured Presentations
arrowbullet-purp.GIF (155 bytes) Post-Conference Workshops
arrowbullet-purp.GIF (155 bytes) Fees & Logistics
arrowbullet-purp.GIF (155 bytes) How to Register
arrowbullet-purp.GIF (155 bytes) Sponsorship Opportunities

arrowbullet-purp.GIF (155 bytes) Download Conference Brochure
    (606kb, Acrobat .pdf)


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Featured Presentations
Click the titles below for expanded descriptions

-  Monday, November 8 -

arrowbullet-purp.GIF (155 bytes) KEYNOTE: The Value Compass - The Key to Effective Customer Connected Product Definition
Robert E. Wayland, co-author, Customer Connections: New Strategies for Growth (HBS Press)

arrowbullet-purp.GIF (155 bytes) Creating New Customer Solutions: Process vs. Cultural Change - Carole R. Katz, Voice of the Customer Director, Lucent Technologies, Business Communications Systems

arrowbullet-purp.GIF (155 bytes) Breaking Down Internal Barriers to Customer-Driven Product Definition - Steven R. Binder, Manager, Platform Development Business Unit, Bio-Rad Laboratories, Clinical Diagnostics Group

arrowbullet-purp.GIF (155 bytes) Product Design Criteria: Finding the Right "Knobs" to Turn - Teresa Prego, Director of New Products, Critical Care Worldwide Marketing, Bayer Diagnostics Corporation & Gerald M. Katz, Executive Vice President, Applied Marketing Science, Inc.

arrowbullet-purp.GIF (155 bytes) Linking Customer Needs to Delivering Desired Customer Value - Robert Pennisi, Technical Staff, Motorola, Inc.

-  Tuesday, November 9 -

arrowbullet-purp.GIF (155 bytes) KEYNOTE: Defining New Technology Products at Hewlett-Packard - The Wave of the Future - Edith Wilson, Hewlett-Packard

arrowbullet-purp.GIF (155 bytes) Defining New Products on Internet Time through the use of Real Time Customer Feedback - Speaker TBA (Fedex Online Services and 3Com invited)

arrowbullet-purp.GIF (155 bytes) Conference Wrap-Up - Gregg Tong, Conference Moderator, Management Roundtable

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