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2 - D A Y  W O R K S H O P
and R&D in China:

Negotiation, Collaboration
and IP Strategies

 Dates & Location:
 October 22-23, 2007
/ Cambridge, MA

An exclusive 2-day workshop on developing and executing a strategy for new product development in China.

How to leverage R&D resources and market opportunities; create new intellectual property—while protecting core assets


  • How to establish R&D capabilities in China - identify prospective partners, tap into university and government resources, work with intermediaries, and more.

  • How to protect (and enforce) intellectual property rights while increasing joint innovation and the number of new patents. What to do about the growing Chinese need for reciprocity.

  • Why ‘guanxi’ (relationship-building) is essential – how to achieve it

  • What to do about product safety -- should you change your approach to outsourcing or partnering in light of recent recalls? (See our blog for the course instructors' views on this issue)


Roger Nagel
Harvey Wagner Professor
and Sr. Fellow,
CSE and Enterprise Systems Center
Lehigh University
author, Cooperate to Compete

Lothar Katz

Lothar Katz
Founder and President
Leadership Crossroads
author, Negotiating International Business

Dr. Alan Paau
Vice Provost for Technology Transfer
and Economic Development
Cornell University

President of the Cornell Research Foundation

Special presentation:

Dr. Canwen Jiang
Head of Genzyme Science (R&D) China
Genzyme Corporation

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Course Info

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This workshop is strictly limited to 50 participants.