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2 - D A Y  W O R K S H O P
and R&D in China:

Negotiation, Collaboration
and IP Strategies

 Dates & Location:
 October 22-23, 2007
/ Cambridge, MA

Developing Your Strategy

8:00 – 8:30 Registration and Continental Breakfast
8:30 – 9:45 China for Innovation - The opportunity and the threat

Roger Nagel, Lehigh University

  • How China is emerging as a source of innovation and potential R&D collaboration – beyond commodity products
  • Examples of effective collaborations, key success factors
  • Case examples of failures and risks
  • Partnering vs outsourcing vs R&D centers, pros and cons, resources
  • The power of guanxi; choosing and structuring partnerships


9:45-10:00 Refreshment Break
10:0012:00 Managing Intellectual Property and Technology Transfer

Dr. Alan Paau, Cornell University

  • The latest practices, trends, legislation, and enforcement approaches for sharing and protecting IP in US /Chinese collaborative teams.


12:00-1:00 Lunch
1:00-2:00 Negotiating and Initiating a Partnership for Co-Innovation

Lothar Katz, Leadership Crossroads

  • The impact of cultural differences. Approaches that lead to greater trust, risk-taking and mutual reward. How to ensure IP is both protected and leveraged.


2:00-2:15 Refreshment Break
2:15-5:00 Interactive exerciseparticipants gain hands-on experience in establishing a US-Chinese partnership.  Learn to effectively communicate and encourage openness; also when – and how - to draw boundaries without closing doors.
5:00-6:00 Wine & Cheese Networking Reception

Executing Your Strategy

8:00 - 8:30 Continental Breakfast
8:30 – 9:30 Featured Presentation—
Developing Innovation Capability in China
  • Canwen Jiang, MD, PhD; Head, Genzyme Science (R&D) China; Senior Director, Applied Discovery Research, Genzyme Corporation

    How to establish a China R&D presence -- co-development, leading China-based teams, managing IP, regulatory considerations, and other critical success factors.
9:30-10:30 Deciding and/or progressing your Chinese presence - from outsourcing to partnering to establishing your-own R&D center, tapping into the Chinese market, working with intermediaries, universities; staffing, etc.  Case examples– successes & failures, lessons learned.
10:30-10:45 Refreshment Break
10:45-12:00 Managing projects, communicating, fostering innovation, collaboration.
Techniques, tools, resources. Case example(s).
12:00-1:00 Lunch
1:00-2:00 Q&A Panel:
Dealing with Challenges
2:00-3:00 Action Planning/Wrap-Up – Come away with specific steps to take upon return to your organization, identify your primary goals, resources to contact, techniques to use, etc.

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Course Info

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