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Program Info |
 Bring
your team together for this
intensive, online seminar on how to design, conduct and
analyze customer visits for new product innovation.
Learn proven techniques to identify customer needs --
including unmet, unspoken needs -- and significantly
boost your product success rate.
Advanced technology will
bring you together with
industry experts and your peers
via highly participative lectures and exercises that
draw on the best practices of leading companies.
  Led
by the foremost authority
on customer visits:
Edward F. McQuarrie,
PhD
Professor of
Marketing, Santa Clara University
and author of Customer Visits: Building a Better
Market Focus and The Market Research Toolbox: A
Concise Guide for Beginners
 Attend
this seminar and get:
-
Best practices
for conducting customer visits aimed at gathering
VOC data
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Step-by-step
guidelines to design, implement and analyze the
results of a program of customer visits
-
Specific guidance
and advice on how to combine customer visits
with other market research techniques to improve
business decisions
-
A
complimentary copy of Prof. McQuarrie's book,
Customer Visits: Building a Better Market Focus
- an excellent ongoing reference for after the
course
-
Recommendations and advice for your specific
customer visit program
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BRING YOUR
WHOLE TEAM FOR JUST ONE FEE!
Limited
space available
Reserve your spot:
This innovative and
collaborative course features:
Three (3) live,
online workshops - July 15, 22 and 29
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Planning a Customer
Visits Program -
Thursday, July 15 - Noon-4:00pm ET
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Designing a Discussion Guide,
Constructing Good Questions and Honing Your
Interview Skills
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Thursday, July 22 - Noon-4:00pm ET
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Post Visit Data
Analysis, Course Wrap-Up and Action Items
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Thursday, July 29 - Noon-4:00pm ET
[MORE
INFO] |
