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Program Info |
 BACKGROUND
Often customers can't tell
you what they really want yet unspoken needs not only
drive buying behavior, they are a powerful source of new
product innovation. Product developers who know how to
tap into these needs are steps ahead of the competition.
Everything from knowing what to ask, whom to ask, and
how to ask is critical. Just talking with customers,
while admirable, can actually lead you astray if done
incorrectly. That's why Getting Voice of the Customer
Right: Mastering the Art of Customer Visits will examine
how to conduct customer visits where you can
personally enter the world of your customers and learn
about their unspoken needs through direct interaction.
Programmatic customer visits for product development
have been a business practice for over twenty years and
if executed successfully, can generate unique customer
perspectives that would be difficult to gain from other
VOC activities.
Focused on best
practices and key criteria for success, this seminar
will provide participants with practical, step-by-step
guidelines to successfully design, conduct and analyze a
program of customer visits. Specifically, it will
prepare you how to select the right customers, ask the
right kinds of questions and uncover needs that
customers don't know how to vocalize. In an economic
climate plagued by fickle customers, fierce competition
and product proliferation, you cannot afford not to
master the art of conducting successful customer visits.
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BRING YOUR
WHOLE TEAM FOR JUST ONE FEE!
Limited
space available
Reserve your spot:
This innovative and
collaborative course features:
Three (3) live,
online workshops - July 15, 22 and 29
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Planning a Customer
Visits Program -
Thursday, July 15 - Noon-4:00pm ET
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Designing a Discussion Guide,
Constructing Good Questions and Honing Your
Interview Skills
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Thursday, July 22 - Noon-4:00pm ET
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Post Visit Data
Analysis, Course Wrap-Up and Action Items
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Thursday, July 29 - Noon-4:00pm ET
[MORE
INFO] |
