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Program Info |
10 Key
Benefits
By
attending this program, you will learn:
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When to do customer
visits, when to do focus groups, and when it's
better to engage in some other kind of market
research entirely
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What it takes to gain
organizational buy-in and how to do it
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How to calculate how
many customers, across which segments, you need to
visit in order to collect actionable data
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The importance of
assembling a cross-functional team to conduct
customer visits and how to prepare these teams to
succeed
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How to design a
discussion guide to maximize the effectiveness of a
series of customer visits - know what topics to
include and how to sequence them
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What customers can
tell you (and what they can't) - learn how to
construct questions that uncover real insights
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How to assess the
economic value of a proposed solution in the eyes of
the customer
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That customer visits
can serve dual purposes, both to gather customer
input and build relationships
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Interview techniques
that will help you identify needs that customers
cannot vocalize - and know when and how to probe
further
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Analytical tools for
linking the voice of the customer to product design
and key business decisions
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BRING YOUR
WHOLE TEAM FOR JUST ONE FEE!
Limited
space available
Reserve your spot:
This innovative and
collaborative course features:
Three (3) live,
online workshops - July 15, 22 and 29
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Planning a Customer
Visits Program -
Thursday, July 15 - Noon-4:00pm ET
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Designing a Discussion Guide,
Constructing Good Questions and Honing Your
Interview Skills
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Thursday, July 22 - Noon-4:00pm ET
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Post Visit Data
Analysis, Course Wrap-Up and Action Items
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Thursday, July 29 - Noon-4:00pm ET
[MORE
INFO] |
