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earthX-bullet.jpg (42363 bytes) design @nywhere, manufacture @nywhere

Conference Presentations

earthX-bullet.jpg (42363 bytes) KEYNOTE:
Working with Global Partners to Ensure End-Customer Quality

Melfriedman-photo.jpg (8049 bytes)Mel Friedman, Corporate Quality Officer, Sun Microsystems

As Corporate Quality Officer for Sun Microsystems, Inc., Mel Friedman is responsible for driving Sun’s "Six Sigma" program, as well as all quality and availability initiatives across the corporation. Friedman was previously president of Sun’s Microelectronics business unit and vice president of Worldwide Operations for Sun’s Computer Systems division. His background and experience in design, supply management, materials, manufacturing and delivery is extensive. In this presentation, Friedman will discuss how his team drove numerous key initiatives focused on market competitiveness and customer satisfaction and established Sun’s leadership position in high quality, cost effective product delivery.

earthX-bullet.jpg (42363 bytes) Collaborative Design Initiatives for Rapid New Product Development

Shakil Ahmed, Director, IPD Process Management, IBM

This presentation will describe IBM’s efforts in establishing a framework and collaborative development initiatives to accelerate time to market introduction of new products. Leveraging its global network of suppliers and business partners, IBM is advancing a set of organizational, business process, and tool intitiatives to significantly improve its development effectiveness. Several initiatives will be described including its outsourcing collaborative process for contract manufacturers and suppliers to enable working together across a global enterprise to reduce cycle times. These efforts over time have realized a 50 % reduction in required development expense, a 70 % reduction in time to market across very complex development projects , a 30% reduction in warranty costs and close to one billion dollar reduction in product costs.

earthX-bullet.jpg (42363 bytes) Design for the Supply Chain

Roy Vallee, Chairman and CEO, Avnet, Inc.

An engineer’s worst enemy is time – or the lack of it. Time to design a new product, to build a prototype, to get the right components to the right place when and where they’re needed. Time to innovate, and to excel. In the age of ‘E,’ to be first, you have to be fast—and cost-effective. The cost of the end product is determined at the design phase through device selection. In today’s design anywhere, manufacture anywhere environment, that means designing for the supply chain.

earthX-bullet.jpg (42363 bytes) Managing Alliances Across Borders

Dr. U. Srinivasa Rangan, Associate Professor of Strategy and International Business, Babson College, Co-author of Strategic Alliances: An Entrepreneurial Approach to Globalization

In the highly competitive global arena, companies that do not forge strategic international partnerships will be left behind. Today, the old joint venture has given way to a new, more entrepreneurial globalization process. Drawing from the examples of successful as well as unsuccessful alliances in several industries, Dr. Rangan will offer a road map for forging and managing these entrepreneurial relationships. He believes that the greatest challenge for top executives lies not in initiating such partnerships, but in continuously developing organizational process innovations to manage a global network of dynamic alliances.

earthX-bullet.jpg (42363 bytes) Data Sharing When Collaborators Also Compete

Dr. Robert Carman, Program Manager, Boeing Canoga Park

Benefits from leveraging the web to create virtually collocated teams in both design and manufacturing will be discussed. These benefits can be very great indeed when business practices are flexible enough to cope with these new opportunities. Dr. Carman will provide examples from two specific projects drawn from a breadth of experiences gained while working within a dozen different consortia. These examples will illustrate how current business approaches, organizational structures and even involvement of normal competitors, can provide the right combinations for profound change. Key elements of the IT infrastructure and a vision for the future (based upon these experiences and work within the Technology for Enterprise Engineering Consortium) will be discussed.

Track One: Organizational and Business Decisions

Moderator: Dr. Scott Elliott,
Product Development Consulting

earthX-bullet.jpg (42363 bytes) Outsource Versus Inside Build: A Financial Analysis

David Gunderson, Project Manager, FlukeNetworks

David Gunderson will discuss the financial analysis he conducted for FlukeNetworks in deciding whether to outsource the design/manufacture of a subsystem or build it inside. With senior management placing great pressure to forecast a better cost to price ratio, Gunderson, in his role as project manager, looked at all the major subsystems to determine the best approach to reducing cost and ensuring quality.

After analyzing parts, labor, and burden costs, depreciation of new capital equipment, and inside design costs (mostly opportunity costs because existing staff would do this work), he did a spreadsheet and NPV calculation of the difference between inside and outside sourcing.

Find out how the analysis was done—what the long-term financial implications were – and how the numbers and the organizational reality stacked up in the end.

earthX-bullet.jpg (42363 bytes) Partnering for Design Services: Achieving Fast Time-to-Market

Jenny Ryan, General Manager, Celestica Design Center

If time-to-market requirements have led you to look outside your virtual "four walls," to a design services organization, this interactive, real-world presentation will provide a roadmap for creating a successful partnership. It will review the material from both the contractor and customer perspective, and the technology considerations that can make or break the relationship, including:

  • What to look for in a design partner.
  • What processes to set up at the outset of the relationship.
  • What to expect, not to expect from that relationship.
  • How to help the relationship grow and produce greater results.

earthX-bullet.jpg (42363 bytes) Intellectual Property Sharing

Welton Washington, Program Executive, Concepture

Learn how CONCEPTURE, a business unit of The Dow Chemical Company, uses various approaches to protect its intellectual property while maximizing value for The Dow Chemical Company and its customers.

Programs that create the most value for CONCEPTURE and its customers are ones that are very early stage. Examples will be given of how this early stage risk is managed and how ultimately all parties gain their desired outcomes.

Some concepts discussed will be:

  • Letters of Intent
  • Joint Development Agreements
  • Value Sharing

earthX-bullet.jpg (42363 bytes) ‘all that is solid melts into software’
Virtual Collaboration, Community and Culture

Andrew McGrath, British Telecommunications, PLC

The Forum is an on line collaborative working environment at British Telecom which aims to bring people together both informally and formally. It is designed to allow people who should meet each other to do so easily and naturally, and provides the means for them to have richer online meetings. Using Symbolic acting for sense making and implied navigation for serendipitous encounters the Forum brings people together to communicate, share data and collaborate in an environment designed to foster a sense of presence. Drawing on feedback from user trials and lessons learned from earlier work, Andrew will describe how BT might scope a system where the power, ease and familiarity of co-located interaction may be (at least partially) subsumed into collaborative software environments.

Track Two: Implementation Architectures and Interoperability Models

Moderator: Mark Silvestri, Lifecycle Solutions, Inc.

earthX-bullet.jpg (42363 bytes) PDM, Web Development and System Integration in a Rapid Cycle Environment

Doug Speidel, Senior Director, Engineering Information Systems

With over 3000 new design documents released every month, tight management of the design process is imperative at Seagate Technology, a data storage device manufacturer which uses design data from around the world. For the past 2 years Doug Speidel has been responsible for the design, development and implementation of the Corporate SeaLink Project which includes PDM, web development and system integration.

Currently he is working on the second phase implementation that will greatly enhance the system capability in the areas of information management, change management, configuration management and system integration. The goals are to eliminate human intervention – which can slow down processes and introduce errors – and to enable the "Virtual Design Center", letting development occur around the clock and around the world.

In his presentation, Doug will discuss:

  • How Seagate achieves consistent data, version control, change management, traceability, and automated product release processes through a combination of in-house tools and commercial systems.
  • Alignment to "off the shelf" system capability with the goal of minimizing customization and increasing the speed of implementation
  • How work flow and technology are synchronized, Including communication and "people" issues
  • Integration of disparate software systems and applications

earthX-bullet.jpg (42363 bytes)Parallel Design Across the Globe

Robert Berk, Infrastructure Manager, FORD MOTOR

Ford Motor is doing more than just operating continuously depending on where the sun hits the globe – collaborative engineering applications literally drive its R&D efforts. Bob Berk is responsible for managing the systems infrastructure of Ford’s well-known C3P (CADCAM/CAE and Product Information Management) program which ties together part-makers and designers from the US to Japan to Sweden— using Intranet internally and ANX with suppliers who are integral to design process.

He will discuss how Ford:

  • Shares design data with its various components and suppliers
  • Informs users of changes to designs of interest to them
  • Designs parts in parallel using shared design applications
  • Prototypes and visualizes; detects potential design incompatibilities early
  • Handles systems infrastructure worldwide

earthX-bullet.jpg (42363 bytes) Convergence of Collaboration and the

John Sheridan, Executive Director, InfoTEST and Bill Neill, Hewlett-Packard

This presentation will discuss both HP’s experience and the InfoTEST story. From HP’s perspective, it will cover the convergence of collaboration and the Internet in an emerging capability called "e-services." Bill Neill will share lessons learned from InfoTEST and data from HP’s customer self assessment tool.

John Sheridan will cover how the National Center for Manufacturing Sciences and InfoTEST International (the IT sector within NCMS) joined with H-P and Caterpillar to evaluate the business value of conducting secure collaborative engineering over the Internet. He will discuss security, extranet performance, business controls and development in heterogeneous environments.

earthX-bullet.jpg (42363 bytes)Standards for Interoperability

Ram Sriram, Goup Leader, Engineering Design Technologies, National Institute for Standards and Technology

In the emerging Internet-based engineering marketplace, engineers, designers, and manufacturers from small and large companies are coming together to participate in RFQs (requests for quotes), create supply chains, and form virtual enterprises to more efficiently satisfy customer needs.

In this talk, Ram Sriram will discuss how standards can make the above "design anywhere, manufacture anywhere" vision happen. The talk will explore various kinds of standards for interoperability among traditional, knowledge-based, and immersive CAD systems. Current standards, such as STEP (Standard for the Exchange of Product model data) developed by the International Organization for Standardization (ISO) TC 184/SC4, and future knowledge-based standards for the capture, exchange, retrieval and reuse of engineering product development data and knowledge will be discussed. Case studies, showing the benefits of using standards for exchanging data, from the aerospace and the automobile industries will be presented.

pdf-logo.gif (155 bytes) Download Mr. Sriram's paper "Standards for the Collaborative Design Enterprise" (sriram-standards.pdf - 736kb)

earthX-bullet.jpg (42363 bytes) The SuperTeam Approach

Gary Lenik, Director of Materials, PairGain Technologies

Virtual manufacturing allows supply chains to excel by enabling individual supply chain members to focus on their core competencies and - ideally - create a whole that is more responsive than the sum of the parts. If managed well, all members of the process succeed. If managed poorly, risks are unevenly shared, and supply chain partners can become unwilling participants. PairGain’s SuperTeam approach to virtual manufacturing provides all members with two essentials: the technical capabilities to support communication and collaboration, and the financial incentives to support team success. In this presentation, Gary Lenik will describe both the technical and financial sides of the SuperTeam strategy – a strategy that has saved millions of dollars over the past two years.

earthX-bullet.jpg (42363 bytes) Managing the Virtual Product Development

David Roach, Product Manager and Mike Oliver, VP Operations, Navitrak International

Navitrak International Corporation, a provider of GPS products and services, was founded in 1995 as a virtual R&D organization to take advantage two major trends (a) the growing worldwide market for GPS technologies and (b) the scarce supply of technical skills in this area. The company has transitioned from a virtual R&D organization to a product organization, with multiple strategic alliances and a core group of management and technical skills.

Learn how this organization:

  • Develops and retains core intellectual property
  • Builds, maintains and manages the network
  • Manages growth utilizing a virtual network
  • Implements the same management techniques during the transition to high volume products
  • Creates a winning team from a remote geographic location

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