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Fast and Flexible Product Development
October 8-10, 2003 / Chicago, IL

Iterative and Adaptive Approaches
to Manage Market and Technical Risk

Download the Conference Brochure
pdficon.gif (912 bytes) FFPD2-brochure.pdf 94kb

This program will explore the latest strategies and techniques to achieve a more adaptive development process; balancing flexibility with structure to allow you to keep costs low and still get the "right" product to market first...more

Featuring Keynote Presentations:
donreinertsen50.gif (4577 bytes) Don Reinertsen >
Co-author of Developing Products in Half the Time and renowned product development expert will explore the economic trade-offs motivating customers to adopt more flexible development processes and how to combine the benefits of structure and flexibility....more info
Alan McCormack Alan MacCormack >
Lumry Family Assistant Professor of Business Administration, Harvard Business School. Alan will discuss how to implement flexibility within a structured process, drawing on several examples within a variety of industries...more info
Plus Case Studies from:

Relevent Articles:

  • "Applying Batch Size to Product Development: Unconventional Wisdom about Speed and Flexibility" - An interview with Don article
  • "Creating a Fast and Flexible Process: Research suggests Keys to Success" - featuring Alan article
  • "Fast and Flexible? Do It Wrong the First Time" - By Preston G. article