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Keynote Presentations

Tuesday, September 24

Strategic Value of Intangibles in Alliances and Acquisitions

Baruch Lev Baruch Lev
Professor, New York University Stern School of Business,
Director of the Project for Research on Intangibles,
& author of INTANGIBLES, Management, Measurement and Reporting

Wednesday, September 25

What is IP Worth? Quantifying Intangible Value

Bruce Lehman Bruce A. Lehman
President, International Intellectual Property Institute
Former Commissioner, USPTO and Assistant Secretary of Commerce
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