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2 - D A Y  W O R K S H O P
Leveraging Intellectual Property to Accelerate Product & Technology Development—
How to Make Open Innovation Work

 Dates & Location:
 June 16-17, 2008
/ Cambridge, MA

A two-day workshop on the practical details of finding, structuring and realizing maximum value from external technology development arrangements while leveraging and protecting internally created IP.

Course Instructors:

jaypaap50.jpg (1167 bytes) Jay Paap [BIO]
Paap Associates
Paul Germeraad [BIO]
Intellectual Assets, Inc
These instructors bring a wealth of technology, business and legal expertise in technology development, partnering, licensing, and other approaches to open innovation

Featuring special presentations by:

Astrid Spain [BIO]
McDermott Will & Emery LLP

Amy Achter [BIO]
Director of Corporate
Intellectual Asset Management

Kimberly-Clark Corporation

New article featuring Kimberly-Clark’s approach to maximizing IP value:
IAM magazine, April/May 2008
“New metrics for changing times”

Learn to:

  • Advance innovation and growth objectives through partnering, licensing, acquisition, spin-offs and other external arrangements – while protecting intellectual assets.

  • Identify the most promising new technology and product opportunities

  • Analyze costs, risks, competition, and profit potential; gain higher return on R&D investment

  • Create and manage a robust IP portfolio, ensure freedom to operate

  • Align R&D, business, marketing and legal objectives

Who Should Attend
This session is recommended for anyone responsible for planning and executing a firm’s technology and product development effort: senior and middle level managers from R&D, Engineering, Strategy, New Product Development, Marketing, Alliance Management and Business Development as well as corporate IP and legal counsel. To facilitate alignment among business, technology, marketing and legal, team attendance is recommended. (Group rates are offered, please see registration page)

Download Brochure

pdficon.gif (912 bytes) IPTD.pdf

Course Info

Register Online

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This workshop is limited to 35 participants. Reserve early to ensure your place.