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2 - D A Y  W O R K S H O P
Leveraging Intellectual Property to Accelerate Product & Technology Development—
How to Make Open Innovation Work

 Dates & Location:
 June 16-17, 2008
/ Cambridge, MA

Why this workshop is important to you

“Intellectual assets, a large portion of which are protected via IP, are replacing land, energy, and raw materials as an organization’s most valuable resource.”

--ipFrontline™ , 3/22/2007

As companies increasingly rely on innovations from outside sources and partnerships, it’s a whole new ballgame for intellectual property (IP). Open innovation -- going outside for new technologies, patents and ideas -- presents great opportunity but also sizeable risk. While you gain capabilities that accelerate development, without a strong IP strategy you may compromise your negotiating leverage and leave your products vulnerable to competitors.

On the other hand, a well-crafted IP strategy not only protects your company’s core technology, but advances your overall business objectives, enabling you to identify the most promising opportunities, choose the right partners, and ensure that IP is in place when you need it. A strong IP portfolio is a powerful bargaining chip in joint ventures – for small and large companies alike – and raises a company’s acquisition value.

Yet, despite this, many companies do not have an IP strategy!

To address this critical gap, Management Roundtable is pleased to announce an exclusive 2-day workshop, Leveraging Intellectual Property to Accelerate Product and Technology Development: How to Make Open Innovation Work to be held June 16-17, 2008 in Cambridge, Massachusetts.

Led by two of the world’s foremost experts on technology development, IP management and innovation, Jay Paap and Paul Germeraad, with special presentations by Amy Achter of Kimberly Clark and Astrid Spain of McDermott Will & Emery LLP, this session will help you implement a sound strategy that protects, leverages and generates high return on investment from your organization’s intellectual assets.

By participating you will come away with guidelines, how-to’s and case examples to:

  • Establish technology partnerships and negotiate mutually beneficial agreements

  • Build exclusionary barriers to protect your core technologies

  • Gather technology intelligence, track competitive activities and emerging technologies

  • Accurately calculate costs, risks and ROI of opportunities

  • Align business, technical, market and legal objectives

In a combination of lecture, guest presentations, interactive discussions and group exercises, you will receive specific advice and guidance from the instructors as well as your colleagues at other firms.

Who Should Attend
This session is recommended for anyone responsible for planning and executing a firm’s technology and product development effort: senior and middle level managers from R&D, Engineering, Strategy, New Product Development, Marketing, Alliance Management and Business Development as well as corporate IP and legal counsel. To facilitate alignment among business, technology, marketing and legal, team attendance is recommended. (Group rates are offered, please see registration page)

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Course Info

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This workshop is limited to 35 participants. Reserve early to ensure your place.