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T w o - D a y   M a s t e r   C l a s s
Reaping the Full Power of

Kano Model for Product Innovation

October 4-5, 2006
Hotel Del Coronado
San Diego, CA

An exclusive two-day master class with Dr. Noriaki Kano, the world's foremost expert on identifying and developing customer 'exciters'—the key to sustainable market leadership.

 By attending this workshop you will learn:

  • How to use Kano Model to differentiate your products and services from competitors’

  • How to unlock and tap into latent customer needs and priorities

  • What customers will pay a premium for – find out how to identify customer “exciters” early on in the product definition phase

  • How to use Kano Model as a strategic weapon against disruptive technologies and global competition

  • Strategies to implement and integrate Kano with other innovation initiatives

  • How companies including Konica-Minolta, Komatsu, P&G, Honda, Matsushita, General Motors, H-P, Plug Power, Nokia, Hill-Rom, 3M, Toyota, Juki, Tata Steel and Siam Cement have successfully applied Kano Model

Download Brochure

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Course Info

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There are fewer than 5 seats remaining - sign up today to ensure your spot!

Register Online

We strongly encourage you to book your hotel room for this event as early as possible to ensure availability at the lowest room rate. Cutoff for the special attendee rate at the Hotel Del Coronado expires on Sept. 11, 2006, but will end early if the room block fills ahead of this deadline.
[Hotel Info]