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T w o - D a y   M a s t e r   C l a s s
Reaping the Full Power of

Kano Model for Product Innovation

October 4-5, 2006
Hotel Del Coronado
San Diego, CA

The Distinguished Speakers

The following industry practitioners will share their Kano model implementation experiences:

Dr. Kyle Smith is the President at Reell Precision Manufacturing. Prior to Reell, Kyle worked with Hill-Rom in the capacity of Executive Director of Concept Research, Executive Director of Strategic Marketing, VP of Research and Development and Acting General Manager for the Care Division. Kyle also worked at Eastman Kodak Research Laboratories in the area of medical imaging as Lab Head for Sensors and Hardcopy research, Assistant to the Director and VP of Research, Development and Systems Manufacturing, and Director for Health Imaging Media Research & Development.

Mr. Mark Sperry is the Chief Marketing Officer of PlugPower and directs all sales & marketing activities, including product strategy development, channel management, market engagement, marketing communications and customer and product support. Formerly, Mr. Sperry worked with Xerox Corporation as VP and GM for the Production Color Business within the North American Solutions Group. He is also a member of the General Electric Fuel Cell Systems management committee and is a member of the Executive Committee of the American Marketing Associtation.

Mr. Harold Ross serves as a Technical Director in the Engineering Center at General Motors. Mr. Ross has held many positions in Systems Engineering and Requirements Engineering during his long career at General Motors. Earlier he was the founding manager of the QFD Group and spearheaded the implementation of QFD throughout the company. He has worked with leading Japanese quality masters including Dr. Akao and Dr. Kano.

Mr. Troy Scriven is Product Marketing Manager at PlugPower and is responsible for all product marketing of the GenSys®. Mr. Scriven has over 14 years of product development experience and prior to PlugPower he worked at Penzoil Products Co., in the capacity of Product Manager of the Automotive Chemicals Division where he led new product development and introduction for a broad range of consumer products.

Mr. Ramesh Gowda is a Senior IT Manager at General Motor Research Laboratories. Mr. Gowda is responsible for developing IT strategies. He has been working in the areas of designing and developing software applications and decision support tools for analyzing automotive market research data. He holds a MBA from Carnegie-Mellon.

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