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2 - D A Y  W O R K S H O P
Achieving Lean Product Development
Techniques, Economics & Implementation

 Dates & Location:
 March 3-4, 2009 / San Diego

About the Instructor

Don Reinertsen is President of Reinertsen & Associates, specializing in the management of the product development process. Before forming his own firm, he consulted at McKinsey & Co., an international management consulting firm, and was Senior Vice President of operations at Zimmerman Holdings, a private diversified manufacturing company. His contributions in the field of product development have been recognized internationally. He is particularly noted for bringing fresh perspectives and quantitative rigor to development process management.

In 1983, while a consultant at McKinsey & Co., he wrote a landmark article in Electronic Business magazine that first quantified the value of development speed. This article has been cited in the frequently quoted McKinsey study that indicated “6 months delay can be worth 33 percent of lifecycle profits.” He coined the term “Fuzzy Front End” in 1983 and began applying world class manufacturing techniques in product development in 1985. His latest book, Managing the Design Factory, is recognized as a powerful and thoughtful application of manufacturing thinking to product development. Don is also co-author of, Developing Products in Half the Time. Mr. Reinertsen holds a B.S. in Electrical Engineering from Cornell University and an M.B.A. with distinction from Harvard Business School.

Articles featuring Don Reinertsen:

  • "Applying Batch Size to Product Development: Unconventional Wisdom about Speed and Flexibility" - An interview with Don article

  • "Best Practices Can Hurt You" - An interview with Don article

  • "There is no Fun in the Funnel" - On Pipeline and Portfolio article

Download Brochure

pdficon.gif (912 bytes) LeanPDworkshop.pdf

Course Info

Register Online

Register Today!
This workshop is limited to only 35 seats and sells out well in advance. Early reservation is strongly advised.

Book Bonus!

Attendees of this workshop will receive a complimentary copy of Don Reinertsen's book, Managing the Design Factory