is President of Reinertsen &
Associates, specializing in the management of the product
development process. Before forming his own firm, he consulted
at McKinsey & Co., an international management consulting firm,
and was Senior Vice President of operations at Zimmerman
Holdings, a private diversified manufacturing company. His
contributions in the field of product development have been
recognized internationally. He is particularly noted for
bringing fresh perspectives and quantitative rigor to
development process management.
In 1983, while a consultant at
McKinsey & Co., he wrote a landmark article in Electronic Business
magazine that first quantified the value of development speed. This
article has been cited in the frequently quoted McKinsey study that
indicated “6 months delay can be worth 33 percent of lifecycle
profits.” He coined the term “Fuzzy Front End” in 1983 and began
applying world class manufacturing techniques in product development
in 1985. His latest book, Managing the Design Factory, is recognized
as a powerful and thoughtful application of manufacturing thinking
to product development. Don is also co-author of, Developing
Products in Half the Time. Mr. Reinertsen holds a B.S. in Electrical
Engineering from Cornell University and an M.B.A. with distinction
from Harvard Business School.
featuring Don Reinertsen:
"Applying Batch Size to Product Development: Unconventional
Wisdom about Speed and Flexibility" - An interview
with Don Reinertsen...read
"Best Practices Can Hurt You"
- An interview with Don Reinertsen...read
"There is no Fun in the Funnel"
- On Pipeline and Portfolio Management...read