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Jay AndersenJay Andersen, PhD
Research Advisor, Decision Sciences
Eli Lilly & Company
Case Study

Dr. Andersen is currently a Research Advisor in the department of Decision Sciences at Eli Lilly and Company. He joined the company in 1989 as a Senior Statistician and provided biostatistical support in the oncology drug development program from 1989 to 1995. In this capacity, he played a pivotal role in the clinical trial design, implementation, analysis, and registration of gemcitabine for pancreas cancer. Since 1990, Dr. Andersen has been an internal consultant to senior management on decision analysis processes. He has been instrumental in the design and application of the R&D portfolio review process, and is currently the coordinator of the portfolio implementation team.

Andersen received a B.S. in Mathematics from Rose Hulman Institute of Technology in 1978 and an M.S. in Mathematics from the University of Minnesota in 1980. He taught in the Mathematics department at the University of Wisconsin-Platteville from 1981 to 1984, then returned to the University of Minnesota where he received a Ph.D. in Statistics in 1998. After teaching in the Mathematical Sciences department at Ball State University for 1 year, he joined Eli Lilly in 1989.

Michael Bessette
Director, Product Development
in Corporate Technology
Rogers Corporation

Case Study

Michael Bessette is currently Director, Product Development in Corporate Technology, and a member of Rogers Senior Leadership Team. Reporting to the Vice President and Chief Technology Officer, he is responsible for new technology development related to polymer products businesses and is chairman of the steering committee responsible for implementation of Rogers Concurrent Product Development Process and bringing Six Sigma principles into R&D. Mike also has general management responsibility as the Rogers Managing Director of the Board of Directors of Rogers Inoac Corporation, a joint venture with the Inoac Corporation of Japan.

Mike has over 25 years experience with Rogers. Since joining the company he has held positions of increasing responsibility in Corporate R&D, with experience in launching new product platforms and in technology and business acquisitions. He has several patents and publications. He received his M.S. in Chemical Engineering, Polymer Science concentration, from the University of Connecticut and his B.S. in Chemical Engineering from Northeastern University.

bingham50.jpg (12120 bytes)Dr. Richard Bingham
Strategic Planning Manager, Corporate R&D
Case Study

  • BS, University of Vermont, 1966
  • PhD, Princeton University, Organic Chemistry, 1970
  • Research staff, University of Texas, 1970 - 1973
  • With DuPont since 1973 in a variety of both R&D and business roles,currently leading a corporate effort aimed at optimizing the effectiveness of our technical resources.

Brennan50.jpg (3975 bytes)Mike Brennan
Brennan Consulting
Expert Clinic

Mike Brennan is president of Brennan Consulting, a management consulting firm that helps clients create new products, manufacturing startup and product marketing strategies. He is Sr. Consultant with Sigma Breakthrough Technologies in the enterprise wide application of Six Sigma to Strategic Planning, Executive Training in Six Sigma and Design for Six Sigma.

Mike’s most recent industry experience was as vice president of product development at Life Fitness, responsible for all aspects of the technical development of new commercial and consumer exercise products. The company’s new consumer treadmill platform just placed first in February 2002 Consumer Reports.

Prior to joining Life Fitness in 1998, Mike was vice president of new product process at Polaroid Corporation’s commercial digital imaging business. Mike also served as vice president of product development for Black & Decker U.S. power tools. At Black & Decker, Mike was credited with the strategic planning and product development of the DeWalt professional cordless product line and the consumer cordless Versa Pak product.

Mike’s additional product development experience includes senior positions at Elox Corp., General Electric’s major appliance business group and Xerox Corp.

In 1998, Mike was awarded Accenture’s global best practices recognition for development of new concepts and plans for products and services. Mike earned his M.B.A and MS and BS in electrical engineering from the University of Louisville, Ky.

John CordesJohn Cordes
Manager, Business Process Improvement
National Semiconductor
Case Study

John Cordes is the Manager of Business Process Improvement at National Semiconductor, primarily focused on new product development. He directs and implements improvements that optimize the entire product development process, from idea collection to release to production. He has been involved in this field for the last 12 years. Prior to his current role, he has been a program manager on software projects, fab process development, and numerous integrated circuits projects. He holds an MS in Engineering Management and BS in Chemical Engineering.

Anthony DavilaAnthony Davila
Assistant Professor
Stanford University Graduate School of Business

Anthony Davila is an Assistant Professor at Stanford University's Graduate School of Business. His teaching focus is on management control, financial accounting, and business policy. Research interests are in management accounting and management control systems.

Davila holds a Doctorate of Business Administration from Harvard University, an MBA from University of Navarra, Spain and a Telecommunications Engineering Degree from the Polytechnic University of Catalunya in Barcelona, Spain. Davila co-authored "Performance Measurement and Control Systems for Implementing Strategy: Text and Cases".

p_dierau50.jpg (4563 bytes)Peter Dierauer
Technology Leader
Honeywell Embedded Controls, North America
Case Study

Peter Dierauer is an Engineering Fellow with Honeywell. He graduated in 1988 from the University Biel/Bienne, Switzerland with a MSEE. He held several positions in Honeywell Europe before he moved to the United States in 1995. Since then he has focused his activities in the Technology Management field. Over the past three years he was involved in the development and deployment of the portfolio management system within a division of Honeywell Control Products. He facilitated the Automotive on Board Product Approval and Portfolio Management Committee and developed and deployed the Automotive Technology Portfolio Management Process. Today, Peter Dierauer is the Technology Leader for a division of Honeywell Control Products.

Mitch DucklerMitch Duckler
Senior Associate
Kuczmarski & Associates

Expert Clinic

Mitch Duckler is a Senior Associate with Kuczmarski & Associates. He specializes in brand management, strategic marketing, brand positioning, and the development and commercialization of new products and services. He has extensive experience working with some of the country’s leading consumer packaged goods companies.

In a recent engagement, Mr. Duckler consulted with a major multi-national packaged food manufacturer to develop a portfolio of new products with the objective of doubling the brand’s business in a three-year timeframe. During the engagement, he designed and facilitated primary consumer research, developed and refined new product concepts, and conducted volumetric and financial analysis on high-potential new product concepts. In addition, Mr. Duckler led the research and analysis of the base brand’s current positioning and equities, with an eye toward identifying potential areas for future brand extendibility.

In another engagement, Mr. Duckler consulted with a multi-national consumer packaged goods client to help develop high-potential new products to meet aggressive category growth objectives. During the engagement, Mr. Duckler conducted extensive primary and secondary research, facilitated ideation sessions, and conducted market opportunity assessments around high-potential concepts. Additionally, Mr. Duckler led the development of a model detailing key consumer attitudes, behaviors and unmet needs within the highly competitive category.

Prior to joining Kuczmarski & Associates, Mr. Duckler worked for The Coca-Cola Company. In his most recent role, he helped launch an in-house marketing consulting group that provides consumer and brand marketing consulting services to many of the company's largest retail customers. Included in this assignment was a six-month project in which he assisted a major national fast food restaurant chain in a comprehensive brand repositioning effort. Before this assignment, he worked in a field marketing role in which he developed strategy and programming designed to drive beverage volume and profit as part of a dedicated national account team. His efforts helped contribute to two consecutive years of double-digit increases in the customer's total beverage volume.

Mr. Duckler also worked for five years in brand management for Helene Curtis Industries (Unilever). This experience included spearheading the company's launch into a new product form within the antiperspirant category. Additionally, he led the development and launch of a major new subline for an established brand within the company’s premium hair care portfolio. While at Helene Curtis, key areas of focus included strategic planning, advertising, new product development, consumer promotion and sales force integration in support of each of the company's core product categories.

Prior to his marketing experience, Mr. Duckler worked in sales for Unisys Corporation. During his tenure, he exceeded 125% of annual sales quotas, developed approximately 40% of sales activity from new and competitive accounts, and twice qualified for Unisys’ prestigious Worldwide Legion of Honor.

Mr. Duckler has been published in Brandweek and Marketing News for articles on new product development and consumer and brand marketing. His speaking engagements have included being a featured speaker at the Institute of International Research’s Marketers’ Creativity Camp and the Arts & Business Council of Chicago.

Mr. Duckler earned his Masters in Business Administration from the University of Michigan, with a concentration in marketing. He received a BS in Business from the University of Minnesota.

Paul Falkenstein
Worldwide Director of Strategic Business Marketing
Becton Dickinson
Case Study

Paul Falkenstein is the Worldwide Director of Strategic Business Marketing at Becton Dickinson. He has over 12 years of Sales and Marketing experience in the medical device industry with companies including Johnson & Johnson and I-Stat Corporation. Paul holds an MBA in Strategic Planning and a Ph.D. in Marketing. His current responsibilities include the worldwide planning and implementation of strategic marketing initiatives that maintain current leadership position and expansion into new geographical regions. Paul's expertise lies in the planning and staging of new product introductions and customer sensing for improved product development

Bradford L. GoldenseBradford L. Goldense
Goldense Group, Inc.
Pre-Conference Workshop | GGI Survey Results

Brad Goldense, President of GGI, has been assisting engineering and manufacturing companies for the past twenty years in assessing, developing, and implementing competitive business changes. Mr. Goldense has consulted to over 75 Fortune 1000 companies and has done work in well over 250 manufacturing plants. He specializes in several areas including: strategic planning, reengineering, product development, manufacturing management, and engineering/manufacturing design/information systems. For the past five years, Mr. Goldense has concentrated his efforts in the concurrent engineering and engineering automation areas to reduce cycle times product development and manufacturing functions.

Mr. Goldense's clients include companies that design and manufacture computers, electronic instruments, diagnostic medical instruments and devices, automated test equipment, aircraft, hi-fi equipment, machined parts, fasteners, semiconductors, computer hardware and software, materials, and textiles.

Mr. Goldense was formerly with CSC/Index where he was involved with strategic planning, business re-engineering, and technology strategy development for Fortune 500 manufacturers in North America, Europe, and the Middle East. He worked for Price Waterhouse where he was involved in the specification and implementation of many different types of application software including order processing, MRP, DRP, and financial systems. Mr. Goldense worked for Lester B. Knight & Associates where he analyzed manufacturing productivity improvement and cost reduction opportunities.

Mr. Goldense worked in industry with Texas Instruments as a project manager and lead engineer in the design and start-up of both automated electronics and metals processing manufacturing plants. During his tenure, Brad managed the design and construction of a metals cleaning and processing plant through production start-up. Mr. Goldense directed all aspects of this project involving a $15 million budget, a full-function engineering and equipment design team, and 250 full-time trade professionals. Brad was also responsible for the design of an automated electronic component manufacturing area involving 500 direct labor personnel performing component fabrication, assembly, and product testing for over 200 products. He had engineering responsibility for material handling systems at TI's second largest plant site. Mr. Goldense also worked for a number of years with a private company that specialized in overhauling aging manufacturing and commercial facilities.

Mr. Goldense is a member of the faculty of The Gordon Institute of Tufts University in Medford, Massachusetts and the University of Dayton, in Dayton, Ohio. Mr. Goldense has a BS in Engineering from Brown University where he concentrated in Civil and Environmental Engineering, and an MBA from Cornell University where he concentrated in Cost Accounting. He is Certified in Production and Inventory Management [CPIM] by APICS, is a Certified Manufacturing Engineer [CMfgE] by SME, and is Certified in Data Processing [CDP] by the ICCP.

Brad is a past-chairman of the Boston Chapter of the Computer and Automated Systems Association of the Society of Manufacturing Engineers. He is founder and president of the Boston Chapter of the Society of Concurrent Engineering [SOCE]. He is also a member of APICS, ASQC, IEEE, ACM, and ICCP.

Brad is an invited moderator and speaker at key regional and national conferences including Autofact, Electro, and the International Conference on DFM. He has published over twenty articles and technical papers on the topics of Concurrent Engineering, Metrics, Design For Manufacturing, Quality Function Deployment, and Computer-Integrated-Manufacturing in notable journals such as Design News, Manufacturing Breakthrough, and Industry. He is a Contributing Editor to Design News and World Class Design-To-Manufacture.

Thomas Gregory
Technical Director
Surface Conditioning Division
Case Study

Thomas Gregory is Technical Director, Surface Conditioning Division, 3M Company. He leads a globally-distributed R&D organization that creates products for the electronics, transportation, aerospace, fabricated metals, woodworking, and chemical process industries. His previous responsibilities include European Business Director, Division Marketing Manager, and various managerial assignments in laboratories and manufacturing organizations.

hargadine50.jpg (4058 bytes)Curtis Hargadine
Development Professionals, Inc.
Case Study

Curtis Hargadine is President of Development Professionals, Inc. and Vice President of Knowledge Management, Society of Concurrent Product Development. He has more than 20 years of new product leadership experience in R&D management assignments, and has developed and directed the implementation of 3M's first globally deployed commercialization system. Programs executed under his direct leadership now generate 9-figure annual revenues. His primary focus is helping organizations leverage internal strengths for competitive advantage.

Tom KuczmarskiThomas Kuczmarski
Kuczmarski & Associates

Expert Clinic

Thomas Kuczmarski is president of Kuczmarski & Associates, a management consulting firm that helps clients create products, services and brand strategies. He lectures to a global list of corporations and associations, and is adjunct professor of new products and services at Northwestern University's Kellogg Graduate School of Management and The University of Chicago Graduate School of Business. He is the author of Managing New Products (3rd edition), Innovation, Innovating the Corporation and Values-Based Leadership

Wayne MackeyWayne Mackey
Product Development Consulting, Inc.

Case Study | Expert Clinic

Wayne Mackey's expertise is grounded in over twenty years of hands-on management of large engineering, manufacturing, and procurement organizations. His management consulting is focused on product / service development, and he is especially effective in metrics, supply chain management and business strategy implementation.

Mr. Mackey has been a Principal with Product Development Consulting, Inc. since 1997. Prior to joining PDC, he worked with GM Hughes Electronics in El Segundo, California for 19 years. He is a natural change agent and leader, having counseled Fortune 500 companies, major universities (Stanford, MIT) and government agencies in product development, supply chain management, and rapidly implementing enterprise-wide change. Mr. Mackey also has worked as a senior scientist, material operations manager, program manager, engineering manager, and systems engineering manager.

Mr. Mackey has been a keynote speaker on rapid organizational change and is a featured speaker in the areas of performance improvement, metrics, supply chain management, and product development. He has hosted forums and been on expert panels for numerous organizations. He has been an invited chairman for conferences and is an industry advisor for The Management Roundtable and the International Association of Product Development.

Mr. Mackey earned a Bachelor of Science in electrical engineering and economics from Carnegie Mellon University in Pittsburgh, Pennsylvania and a Master of Science in engineering, from Loyola Marymount University in Los Angeles, California.

He is a senior IEEE member and a member of the International Council on Systems Engineering (INCOSE), the IEEE Engineering Management Society, the IEEE Information Theory Society, the Society of Concurrent Engineering (SOCE) and the Product Development and Management Association (PDMA). In 1997, he was leader of the Nationwide Metrics Task Force and has participated in the following organizations: Stanford University's Integrated Manufacturing Association / Global Supply Chain Forum, the American Society of Quality (ASQ) and MIT's Lean Aircraft Initiative.

Jerry McColginJerry McColgin
McColgin Consulting
Pre-Conference Workshop

Since he founded McColgin Consulting in 1997, Jerry has enabled a variety of companies across different industries to create high-performance teams focused on understanding unmet consumer needs and improving product development processes. He believes that it is only through the efforts of people, that processes are effective. He brings fifteen years of cross-functional experience with Whirlpool Corporation which includes personal leadership of a variety of product development teams, both domestic and international. Jerry holds an Executive MBA from Ashland University and a BS degree in Industrial Engineering from Purdue University.

Brian MontgomeryBrian Montgomery
Director of Product Marketing and Strategy
Blackbaud, Inc.
Case Study

Brian Montgomery is the Director of Product Marketing and Strategy at Blackbaud, the world’s largest provider of software for nonprofit organizations. His responsibilities include crafting the company’s strategy as well as designing the process for making strategic choices – and for making them a reality. He also handles product marketing for The Raiser’s Edge, the leading fundraising software solution. Prior to joining Blackbaud, Brian was Director of Worldwide Brand Marketing for the Options By IBM brand of PC peripherals and upgrades. Also at IBM, Brian oversaw the implementation of the PC Company’s product portfolio management process.

Prior to his IBM experiences, Brian held a variety of product development and product management roles at LEXIS-NEXIS, the world’s leader in electronic research and publishing. It was at LEXIS-NEXIS that Brian first became involved with reengineering and product portfolio management processes. Brian is a graduate of Capital University and The Ohio State University, and enjoys speaking and writing about product management and its support processes.

Tim PaulTim Paul
Senior Associate
Kuczmarski & Associates

Expert Clinic

Timothy Paul is a Senior Associate with Kuczmarski & Associates. He specializes in new product development, branding and market positioning strategies for services organizations. He is an expert at understanding market dynamics and creating unique solutions that differentiate clients from competition. Mr. Paul’s work has produced high-impact growth opportunities for companies in a wide range of industries including financial services, health care, technology, utilities and consumer packaged goods.

In a recent client engagement, Mr. Paul helped designed a comprehensive brand positioning strategy for an international health care accrediting agency. He designed a nationwide research initiative to determine the client’s current brand image with health care organizations and consumers and to uncover key unmet needs. Based on in depth analysis, he crafted various brand-positioning alternatives for external market testing. The most highly valued positioning was presented to the client including a detailed three-year brand development and communications strategy.

In a previous client engagement, Mr. Paul analyzed the consumer needs and market opportunities within the personal care industry for a multi-national consumer packaged goods manufacturer. He conducted market assessments and helped create a primary research strategy designed to uncover consumer needs currently unmet within the personal care market. Additionally, he helped create and revise potential product concepts and worked closely with the client to analyze each of them to determine which had the best opportunity for yielding significant market success. His worked helped uncover numerous high-potential product opportunities for the client in a highly competitive marketplace.

Prior to Kuczmarski & Associates, Mr. Paul was a Marketing Specialist for an insurance division of GE Capital Companies. He personally developed unique new product and service offerings that created competitive differentiation and market advantages in the price sensitive professional liability market. His detailed market analysis and subsequent product development innovations led to the generation of over $2 million in incremental revenue.

Mr. Paul’s has authored numerous articles on marketing trends and strategies. His most recent article titled "Financial Brands: Stop Overextending!" was published in Brandweek. His previous work has been published in Best’s Review Magazine and he has been featured in a new product development article in the American Marketing Association’s Interface Magazine. He is currently enrolled in the MBA program at DePaul University in Chicago. He is a graduate of Saint John’s University in Collegeville, MN where he received a Bachelor of Arts with a concentration in History.

Eduardo Sao ClementeEduardo Sao Clemente
McColgin Consulting
Pre-Conference Workshop

A native of Brazil, recently joined the company to provide technical guidance in dealing with clients around the world.

Eduardo brings ten years of global, cross-functional experience with Multibras, the major appliance producer in Brazil (Brastemp - Consul) including personal leadership of a variety of product development teams.

Eduardo also has extensive knowledge of a variety of new product development tools including competitive product analyses, QFD, innovation and FMEA’s. Both people oriented and technically gifted, Eduardo received an Executive MBA from Univille (Brazil) and a BS degree in Mechanical Engineering from Faculdade de Engenharia de Joinville (Brazil).

Arthur M. SchneidermanArthur M. Schneiderman
Former Vice President of Quality
and Productivity Improvement
at Analog Devices

Keynote | Workshop | Diagnostic Session

Art Schneiderman is an independent consultant on process management. His website is at

From 1986 to 1993, Art was Vice President of Quality and Productivity Improvement at Analog Devices, Inc. He was responsible for planning, facilitating, and supporting Analog's worldwide implementation of Total Quality Management as well as its performance measurement and balanced scorecard systems.

Art was a Senior Examiner for the Malcolm Baldrige National Quality Award and served on the Conference Board's US Quality Council II. He is a visiting fellow at the Centre for Business Performance at Cranfield University's School of Management (UK).

He has authored many articles concerning quality goal setting (the half-life concept), quality costs, performance measures, and the balanced scorecard. He is a member of the Editorial Advisory Board of the Journal of Cost Management.

Before joining Analog Devices, Art was with Bain & Company, an international consulting firm specializing in strategic planning and implementation. Before that, he was Principal Research Scientist at AVCO Everett Research Laboratory where he directed several aerospace R&D programs. Art also served on the research staff of the System Dynamics Group at the MIT Sloan School of Management where he did research in economic dynamics.

Art is a graduate of MIT with a BS and MS in Mechanical Engineering and an MS in Management from MIT's Sloan School of Management.

Les StewartLes Stewart
Director of European Operations
for Sales/Service

Case Study

Les Stewart has been in various engineering, manufacturing, and business management positions over a 20-year period with General Motors Corporation, Valeo Engine Cooling, and Medrad, Inc. Job experiences range from new product program management to focused factory manager to sales team management.

Les joined Medrad, Inc. in 1991 and is currently Director of European Operations for Sales and Service, based in the Netherlands. Previously, he was Director of Supply Chain Management. Les has a BS in Mechanical Engineering from General Motors Institute (1981) and an MS in Industrial Administration from Carnegie Mellon University (1986).

Publication Sponsor:Sloan Management Review


Affiliate Organization:PMI Registered Education Provider

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Chuck Branson
Program Manager
Texas Instruments

John Cordes
Product Development Champion
National Semiconductor

David Dieterich
General Manager
Eastman Kodak

Dr. Robert Frost
Author of "Measuring Performance: using the new metrics to deploy strategy and improve performance"

David Gray
Product Development and Commercialization Director
Halliburton Energy Services

Bradford L. Goldense
Goldense Group Inc.

Roger P. Lundberg
Director of Vehicle Engineering Operations

Wayne Mackey
Product Development Consulting, Inc.

Guy Merritt
Group Program Manager

Chris Meyer
Strategic Alignment, Inc.

Rob McIvor
General Manager R&D
Cliffs Mining Services & Company

Bob Neel
Product Development Process Consulting

Don Reinertsen
Reinertsen & Associates
Co-author of "Developing Products in Half the Time"

Dave Roggenkamp
Ford Motor Company

Preston Smith
New Product Dynamics
Co-author "Developing Products in Half the Time"

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