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June 16-18, 2003 / Chicago
Driving Product Lifecycle Profits From Launch Through Renewal
About MRT and PDMA

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the Brochure:

Download the Brochure - .pdf format

Supporting Organizations:

PMI - Registered Education Provider

Sequent Learning Network

(subject to change)

Monday, June 16

Pre-Conference Workshops
7:30 – 8:30 Registration and Continental Breakfast
8:30 – 12:00 Workshop A:
Managing Product Families and Platforms: Maximizing Profit and Performance across the Lifecycle

Instructors: Scott Campbell & Daniel Bowman, PRTM

12:00 – 1:00 Lunch
1:00 – 4:30 Workshop B:
Product and Technology Road-Mapping

Instructors: Dr. Richard E. Albright, The Albright Strategy Group LLC & Beebe Nelson, Working Forums

4:30 Beer, Wine & Cheese Reception

Tuesday, June 17

Conference Day One
7:30 – 8:30 Registration and Continental Breakfast
8:30 – 8:45 Welcoming Remarks
Management Roundtable
8:45 – 10:00 Keynote Presentation
Fueling Corporate Growth and Renewal: New Models for Product Lifecycle Management
Dr. Marc H. Meyer, noted author of The Power of Product Platforms: Building Value and Cost Leadership

I. Orchestrating a Profitable Launch

10:30-11:30 Case Study
Creating a Repeatable Process for Rapid, Successful Launches
Stew Krentzman, Oki Data Americas, Inc.
11:30-12:30 Case Study
Managing Value Chain Interdependecies at Product Launch
Joe Coletta, Motorola PCS
12:30 –1:45 Lunch

II. Managing Product Families
and Platforms Across Lifecycles

T R A C K - A
Platform Analysis and Product Roadmapping
T R A C K - B
Managing Platform Renewal and Customer Migration
1:45-2:45 Case Study
Implementing Roadmaps: A Management Survival Guide
Thomas Kappel, Tellabs, Inc.
Case Study
Managing High- Performance Vehicle Platforms
Steve Eckert, International Truck & Engine
2:45-3:45 Case Study
Strategic Roadmapping: A Case Study in Unlocking the Value of Roadmaps
David Dreifus, Agere Systems
Case Study
Transitioning to Next Generation Technology - Catching the Wave
Jonathan Propp, Sun Microsystems
3:45-4:15 Break
4:15-5:15 Case Study
Strategic Roadmapping - Where will you be in 20 years?
Duane Oda, Boeing Commercial Airplanes
5:30-7:00 Networking Reception

Wednesday, June 18

Conference Day Two
7:30 – 8:30 Continental Breakfast
8:30-9:30 Keynote Presentation
Effective Project & Portfolio Management and Decision Making for Enhanced Competitiveness
Nahed Ahmed, Aventis Pharmaceuticals

III. Lifecycle Management Organization,
Process & Systems

9:30 – 10:30 Case Study
Implementing Lifecycle Management Teams for Higher Payback
Paul Aspinwall, IBM
10:3011:00 Break
11:00 – 12:15

Case Study
Aligning Platform and Product Strategies
Gary DeGregorio, Motorola Labs

12:1512:30 Summary and Action Steps
12:30-1:00 Lunch
1:00-2:30 Free Tutorial
Renewing Products & Platforms: A Decision Framework for Innovation
John Fitch, Systems Process, Inc.

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