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Strategic Management of Technology and Product Lifecycles

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Sloan Management Review BONUS! Every confererence attendee will receive a complimentary one-year subscription to MIT's Sloan Management Review!

  • Navigate the introduction of new technologies

  • Forecast customer demand

  • Optimize long-term profitability

With the rise and fall of numerous high tech companies over the past year, many organizations are significantly scaling back on technology spending. Slashing spending and curbing innovation will not yield your organization the next big payoff product. Rather, now is a critical time to develop an action plan to uncover next generation technologies that will support products that meet your customers’ expressed and latent needs. In addition, it will be even more essential to place emphasis on how to best maximize limited resources, engage your suppliers early on and manage lifecycle costs for reduced time-to-market and increased profitability.

Five reasons why this conference is vital to you and your company:

1. You are dealing with shorter and shorter product lifecycles and greater amounts of market uncertainty. You need to have a proven process to efficiently architect your product, determine its lifecycle and get to market first in order to stay ahead of your competitors.

2. Technologies are rapidly changing and your ability to select the best time to integrate these new technologies could be the decision that determines whether you are able to protect your market and maintain competitive advantage or not.

3. Having the ability to bring your suppliers into the design phase can save you time and resources. You need to be able to select and partner with those suppliers that can deliver the technology that you need, when you need it.

4. Now is the time to bring a new product to market that customers want to buy. You must have a process in place to consistently align product development priorities with customer requirements and rapid innovation demand.

5. With so much emphasis on being first to market and incorporating next generation technologies, product lifecycle costs can be overlooked. By locating the hidden costs in your product lifecycle, you can find more opportunities to maximize return on product development investments.

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Supporting Organizations:
Sopheon   Sloan Management Review American Electronics Association


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