Skip to navigation, content

2 - D A Y  W O R K S H O P
Product Management
Rationalizing & Revitalizing the Portfolio
for Market Growth

 Dates & Location:
 July 17-18, 2007
/ Chicago, IL

10 Key Benefits of Attending

In this workshop, you will learn to:

  • Select relevant metrics to reassess product portfolios

  • Weigh the pros and cons of revitalization approaches for existing products

  • Perceive opportunities that may have previously been hidden

  • Articulate the need for cohesive brand logic for product lines

  • Outline pertinent standards for rationalizing products

  • Improve on past approaches to product elimination strategies

  • Expose common positioning myths

  • Broaden the base of input for new product ideas

  • Determine launch readiness by adapting a universal launch checklist

  • Refine sales and channel training to improve effectiveness


  • Complimentary copies of all three of Linda Gorchels’ acclaimed books on Product Management and Distribution Channels to use as reference sources for ongoing tips and techniques

  • Specific templates both from class and on a CD contained in the Product Manager’s Handbook (considered the product management ‘bible’ by many)

  • A tool kit for refining product portfolios

  • Checklists for business case preparations and product launch

  • Suggested resources to tap for further information

  • Recommendations and advice for your specific situation



Download Brochure

pdficon.gif (912 bytes) PM_Workshop.pdf

Course Info

Register Online

Register Today!
There is only 1 seat remaining for this workshop as of

Special Bonus!

All workshop participants will receive complimentary copies of all three of Linda Gorchel's acclaimed books.