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2 - D A Y  W O R K S H O P
Product Management
Rationalizing & Revitalizing the Portfolio
for Market Growth

 Dates & Location:
 July 17-18, 2007
/ Chicago, IL


Linda Gorchels

Director of Marketing Education Programs,
Executive Education,
University of Wisconsin-Madison School of Business

Acclaimed author of:

  • The Product Manager’s Handbook

  • The Product Manager’s Field Guide and

  • The Manager’s Guide to Distribution Channels

Linda Gorchels is recognized internationally for her product management expertise and has provided training to thousands of managers in the United States and China. She is on the faculty of the executive education department of the University of Wisconsin-Madison School of Business where she has financial responsibility for the executive marketing curriculum. Previously, she held positions with VEREX Assurance, Wm. C. Brown Publishers, and Lear-Siegler, Inc. Gorchels has provided corporate training for organizations such as Trane Commercial Systems, GE Medical, Siemens, Metso Automation, Nokia (in Beijing), J.F. Pearson (in Shanghai), Elkay, and Kerry Ingredients, as well as companies in Eastern Europe.

An award-winning author, Linda received the Excellence in Thought Leadership distinction in 2006 from the Association of International Product Marketing & Management for the 3rd edition of The Product Manager’s Handbook (2006). This book and its companion, The Product Manager’s Field Guide, are recommended reading for many groups. These two works, along with her co-authored book, The Manager’s Guide to Distribution Channels, have been translated into multiple languages. Her articles on a variety of strategy and marketing topics have appeared in the Journal of Product & Brand Management, Business Marketing, Marketing News, the Journal of International Marketing, Industrial Marketing Management, the Academy of Marketing Studies Journal, and Engineering Management Journal.

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Special Bonus!

All workshop participants will receive complimentary copies of all three of Linda Gorchel's acclaimed books.