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2 - D A Y  W O R K S H O P
Product Management:
Rationalizing, Roadmapping and Rejuvenating the Portfolio

October 17-18, 2005 / Boston, MA

10 Key Benefits:

"Very pertinent information for many industries – good, hands-on examples"
—Kim Mudar, Performance Improvement Leader, Sealed Air Corporation

In this workshop, you will learn how to:

  1. Establish a common framework for Product Management at your company

  2. Maximize revenues and profits throughout product lifecycles

  3. Develop and implement product roadmaps to navigate market and technology changes

  4. Reduce product complexity and quantify the resultant impact on margins and overall costs

  5. Develop a framework to identify the major complexity drivers in product development and lifecycle management

  6. Adapt a two-stage approach to product rationalization – execute a platform driven product strategy on the front end and enforce product portfolio pruning downstream

  7. Roadmap technologies, platforms, products, and product lines to enable effective product management decision-making

  8. Identify major value drivers to guide product rationalization efforts

  9. Determine an optimal organizational structure for product management in your company – who’s in charge?

  10. Gain buy-in and support – strategies and approaches for implementation

Highly recommended as team activity - clarify roles and hand-offs, jointly create your product management action plan and roadmap (Group rates offered - see logistics page)


  • Complete reference binder filled with examples, templates and best practices

  • Your own "starter" roadmapping kit for product management

  • A product rationalization framework for establishing an on-going competency in your company

  • An implementation action plan - including how to organize and manage across functions

Need Assistance?

Available Mon-Fr
9:30am-5pm est

Download Brochure

pdficon.gif (912 bytes) ProdMgmt-Workshop.pdf  

Course Info

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