...if you can't find
a room at the Hyatt Regency...
An interactive, hands-on workshop
focusing on how to achieve and sustain high performance product
out (or revitalize) old products, bring in new
Determine the true cost (including opportunity cost) of carrying
extra products in your catalog
Create a smooth migration path for key customers
pace with changes in the marketplace and technology
out plans and future changes in product families
Decide who "owns" product management inside your company - make
sure opportunities don't slip through the cracks
Come away with an action plan for
product management, your own "starter"
roadmap, and a framework for rationalizing
products in your company
Designed for the
experienced NPD practitioner, this workshop is highly recommended
for VPs, Directors and Managers of
In addition, the
session will also be beneficial for VPs, Directors and Managers of
Supply Chain, Logistics, Operations and all others that are affected
by product rationalization decisions.
Because the role of product management is often shared among
functions (and/or not clearly defined), this session is beneficial
for managers from different disciplines to attend together.
Special attention will be focused on establishing common ground and
bridging organizational gaps.