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2 - D A Y  W O R K S H O P
Open Innovation
and R&D Alliances:

Techniques and Tools for Collaborative Growth

 Dates & Location:
 June 4-5, 2007 / Cambridge, MA


Day One

7:30 – 8:30 Registration & Continental Breakfast
8:30 – 9:30 Introductions and Expectations.  The course will be tailored to the needs of attendees.
9:00 – 10:00 Implementing Open Innovation
road warrior or road kill; it’s your choice.
  • The impact of Open Innovation on the firm. This is not your father’s company

  • Leading the organization into the world of Open Innovation by changing the “cultural mindset”

  • How single deals transform the nature of competition in an industry

  • How collaborative innovation can grow, or destroy, a firm

  • Lessons from the leaders
10:00-10:15 Cross Talk
10:15-10:30 Refreshment Break
10:30-11:30 Using the “Want, Find, Get, Manage” Model to achieve collaborative growth
  • How managers are using the “Want, Find, Get, Manage” Model to achieve rapid results

  • Why the strategic planning process is broken and what leading firms are doing about it

  • Techniques for identifying what you “Want”

  • Techniques for “finding” an innovation pin in the world’s R&D haystack

  • Using the make/buy/partner decision to achieve growth without bricks and mortar

Workshop 1
Determining what your firm “Wants” to access externally

12:15-1:15 Lunch

Summary of PRTM’s Open Innovation survey results - Mark Deck, PRTM


Using the “Want, Find, Get, Manage” Model to achieve collaborative growth (continued)

  • Gaining management buy-in

  • Transforming “not invented here” into “proudly found elsewhere”

  • Special problems of sourcing innovation from suppliers and university relationships

3:00-3:30 Refreshment Break
3:30-4:30 Workshop 2
“Finding” the external assets the firm “Wants”
  • Tools and techniques (including e-scouting)
4:30-5:00 Summary of first day
5:00-6:00 Networking Reception

Day Two

7:30 – 8:30 Continental Breakfast
8:30 – 10:00 “Getting” external assets using the Alliance Framework - Matt Sagal
  • Six steps for putting together a high quality alliance ….rapidly

  • Allocating patent rights in a collaborative innovation relationship

  • Financial models for allocating risks and rewards

  • Engaging early stage technology firms at the fuzzy front end of innovation

  • First contact issues and the importance of confidentiality agreements during early discussions
10:00-10:30 Refreshment Break

Workshop 3
Integrating external resources into your firm’s New Product Development Process

12:00-1:00 Lunch
1:00-2:30 Implementing the “Want, Find, Get, Manage” Model in the Consumer Health industry

Case example
Stan Lech, Vice President, Global Innovation R&D, GSK Consumer Health

2:30-3:00 Workshop 4
ecoming YOUR industry’s ‘Partner of Choice’
3:00-3:30 Refreshment Break
3:30-4:30 Tools for “Managing” Open Innovation relationships
  • Proven Tools, metrics and Open Innovation management techniques

  • Managing inside your partner’s firm

  • Linking decision making structures

  • Resolving conflict

  • Dealing with cultural issues (both organizational and national)

  • Building a communication infrastructure

4:30 Workshop Adjourns

Alliance Framework is a registered service mark of Sagal and Associates, Inc. “Want, Find, Get, Manage” Model is a service mark of Alliance Management Group, Inc.

Download Brochure

pdficon.gif (912 bytes) OI_Brochure.pdf

Course Info

Register Online

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This workshop is limited to 35 participants - early registration is advised

Book Bonus!

Attendees of this workshop will receive a complimentary copy of Dr. Slowinski's latest book, Reinventing Corporate Growth