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2 - D A Y  W O R K S H O P
Open Innovation
and R&D Alliances:

Techniques and Tools for Collaborative Growth

 Dates & Location:
 June 4-5, 2007 / Cambridge, MA

Why this workshop is important to you

Growing the corporation is the most important item on the CEO’s agenda. Traditionally there are two ways to grow the firm, increasing internal product development and/or acquiring another company. Neither is adequate for today’s growth needs.

This course offers a third option: Transformational Growth (“t-growth”). Transformational Growth allows firms to increase revenues by forming powerful relationships with external firms. Procter & Gamble, Eli Lilly, and Roche bring entirely new products to market by combining their resources with complementary resources of partners. Boeing and Unilever form relationships with venture capital companies to search for the “next big thing.” IBM and Phillips generate billions of dollars by licensing their patent portfolios to others, including competitors. These firms have not abandoned internal product development or mergers and acquisitions. They have added a third dimension of growth and are reaping the rewards.

Implementing Open Innovation is an art form, but one that can be approached through the use of proven management tools. This course provides a practical roadmap that helps managers grow the corporation using external relationships and describes proven methodologies used by many Fortune 500 companies. Most management courses are designed to help managers think differently. This course is designed to help managers act differently. It breaks through the 50,000-foot fluff of buzzwords and takes you into the trenches. It provides specific tools and techniques as well as real-world industry examples and guided implementation exercises.

Gene Slowinski, Ph.D. leads the session. His 25 years of consulting and research on Open Innovation enables this session to dig deep into the causes of success and failure. His new book, Reinventing Corporate Growth, chronicles the experiences of leading firms. Special presentations by Stewart Witzeman, Director of Technology Strategy at Eastman Chemical, and Mark Deck, Director, PRTM, provide additional perspectives on Open Innovation implementation.

This is more than a course on product innovation. It is a means to expand your firm’s boundaries, to view the entire business world as a single resource base. The value of attending can be judged by the impact it will have on two key measures: improving your firm’s market presence and increasing the bottom line.

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Course Info

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This workshop is limited to 35 participants - early registration is advised

Book Bonus!

Attendees of this workshop will receive a complimentary copy of Dr. Slowinski's latest book, Reinventing Corporate Growth