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Attend this event as part of MRT's:
NPD Best Practices VIP Series

Controlling the Risks of New Product Development

A practical 2-day conference focusing on specific techniques, metrics and models to ensure high ROI on projects and new ventures.


Sheila Mello Conference Chair:
Sheila Mello
Managing Partner
Product Development Consulting, Inc.
More InfoConference Chair Sheila Mello, author of Customer Centric Product Definition: The Key to Great Product Development, will chair this important event and lead one of the hands-on application sessions.
Preston G. Smith Proactive Management
of Project Risks

Keynote by:

Preston G. Smith
New Product Dynamics
More InfoA highly regarded NPD expert and co-author of Developing Products in Half the Time and the soon to be published Proactive Risk Management.
new.gif (1144 bytes) Read a sample chapter of Preston's soon to be published book, Proactive Risk Management: Controlling Uncertainty in Product Development [Sample Chapter]
Peter Boer The Real Options Solution to Project Valuation
Keynote by:

Peter Boer
Adjunct Professor
Yale University
More InfoAuthor of the forthcoming book, The Real Options Solution: Finding Total Value in a High-Risk World.

Industry Case Studies

Pre-Conference Workshops
Drill-downs on team consensus-building, predicting risk, being agile, and achieving greater ROI


Predictive Risk Management - A Simple, Structured Approach to Manage Market and Performance Risks
Instructor: Wayne Mackey, Product Development Consulting, Inc.

More Info


Making Robust Decisions as a Team: How to Successfully Work with Incomplete, Inconsistent and Evolving Information
Instructor: David G. Ullman, Robust Decisions, Inc.

More Info


Risk Management for Agility
Instructor: Gregory D. Githens, Catalyst Management Consulting

More Info

Hands-On Application Sessions
Receive expert coaching and guided experience in applying the various risk management methods discussed


Applying Proactive Management to Product Development Risks: Using a Risk Model
Preston G. Smith, New Product Dynamics and Guy Merritt, Tellabs

More Info


Application of Risk Management Approaches to NPD Decisions: Compare and Contrast Alternative Risk Management Approaches
Sheila Mello & Wayne Mackey,
Product Development Consulting, Inc.

More Info

Supporting Organization:
Publication Sponsor:

Sloan Management Review

Online Registration Form

Key Benefits
Case Studies
Pre-Conference Workshops
Hands-On Application Sessions
Hands-On Application Sessions
Fees, Hotel and Travel Logistics
How To Register
Sponsorship and Exhibit Opportunities
Download Brochure

Risky Business Contest


Conference participants receive:

A FREE copy of Proactive Risk Management: Controlling Uncertainty in Product Development, the new book by Preston Smith and Guy Merritt! [Sample Chapter]

- PLUS -

Sloan Management ReviewComplimenatry one-year subscription to the MIT Sloan Management Review

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