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2 - D A Y  W O R K S H O P
Product & Technology Roadmapping
Linking Markets, products and technology

August 8-9, 2005 / Chicago

Key Benefits:

By participating in this workshop, you will learn how to:

  • Select the right roadmap type(s) for your specific organization’s needs

  • Develop product, technology and future roadmaps based on the “5 views of the futureTM

  • Align technological capability with product and business plans to drive innovation and profitability

  • Assess the impact of non-obvious factors that could affect the success or failure of your roadmap

  • Successfully integrate market pull, technology push and competitive threats into your roadmapping and planning activities

  • Locate internal (and external) experts that can enhance the quality and adoption of your roadmap(s)

  • Develop actionable roadmaps – strategies to access group intelligence and break down cultural barriers

  • Reap the benefits of incorporating tools such as Force Field Analysis, Technology Forecasting and Morphological Analysis into your roadmapping development process

  • Ensure that key process steps and success factors are included in the development process of every roadmap your organization creates

  • Create a cohesive link between product/technology mapping and business strategy

  • Develop a step-by-step process to develop, implement and successfully execute strategic roadmaps in your company

  • Effectively use roadmaps to communicate future plans and strategies to customers, suppliers and development team members

Download Brochure

pdficon.gif (912 bytes) Roadmapping.pdf  

yCourse Info

This workshop has no seats remaining. To check availability or to put your name on our waiting list, please call