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2 - D A Y  W O R K S H O P
Product & Technology Roadmapping

Specifically for those actively engaged in roadmapping development and implementation. Click here for more information on determining if this workshop is right for you.

An intensive, hands-on seminar on how to gain maximum benefit from roadmappingguide company strategy, integrate with existing business processes and cost effectively sustain roadmapping activities over the long term.

April 3-4, 2006 / Savannah, GA

  Course Leader:
Irene Petrick
Assistant Professor
Penn State’s School of Information Sciences and Technology

"Dr. Petrick's breadth of exposure to the issues surrounding strategic planning methods and their use in real world of business are very valuable for any company that depends on innovation.  She understands both the methods of strategic planning and, more importantly, the contexts in which these methods are selected and applied."

Jeff Lind, Associate Technical Fellow
Boeing Phantom Works, Enterprise Technology Planning

Through experiential excercises, lectures and facilitated Q&A, at this workshop you will learn:

  • To identify common organizational barriers to roadmap adoption - develop strategies to mitigate these barriers

  • About tools and strategies to link roadmapping to strategy development, resource allocation, IP strategy, collaboration & partnership development and long-range organizational development

  • How to develop simple, effective roadmaps and sustain them – achieve maximum effectiveness with minimal ongoing investment

  • How to tailor your roadmapping activities (form, function and specific features of roadmaps) to the internal and external environmental dynamics of your organization (market-driven versus technology)

  • New methods to expand your company’s current roadmapping activities and anticipate necessary changes to roadmapping efforts based on future organizational changes

Download Brochure

pdficon.gif (912 bytes) Roadmapping.pdf

Course Info

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There are only 8 seats remaining for this workshop as of 03-27-06

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