Skip to navigation, content

2 - D A Y  W O R K S H O P
Product & Technology Roadmapping for
Competitive Advantage

 Implementation, Strategies & Techniques

 Dates & Location:
 August 20-21, 2007 / Cambridge, MA WAIT LIST


Product and Technology Roadmapping is a mainstream tool that has been used by industry sectors, companies, and non-profit agencies alike for 25 years. Now, with today’s corporate focus on innovation, roadmapping has taken on new importance. Leading practitioners use roadmaps to not only articulate product evolution with emerging technology and market trends, but to guide R&D investment and partnering/open innovation decisions as well. Because the ability to develop and implement roadmaps is an increasingly critical skill, Management Roundtable is pleased to once again offer this top-rated workshop.

Specifically, this highly practical and interactive two-day session will provide multiple case examples, templates and methodologies that will enable you to:

  • Determine your organization’s current roadmapping maturity level and move up the curve

  • Integrate your roadmapping activities with strategy development, R&D project planning and portfolio management

  • Develop roadmaps that can represent multiple viewpoints – ensure that the format of your roadmap reflects the right emphasis

  • Incorporate the role of suppliers into your roadmapping activities – creating situational awareness for the extended enterprise

  • Bridge the gap between today and the unknown future, including technology investments, capability building, and channel development.

  • Gain organizational buy-in and improve decision-making at all levels

This workshop is designed to help you turn your roadmapping activities into a highly successful practice. Designed specifically for those with some experience in developing and implementing roadmaps, it involves hands-on problem solving, scenario development and decision-making.

Who Should Attend

This seminar is designed for managers and technical leaders that are actively engaged in roadmapping activities within their organizations; specifically:

Vice Presidents, Directors and Managers of:

  • Technology Planning & Strategy
  • Engineering
  • R&D
  • Product Development
  • Product Innovation
  • Portfolio Management
  • Marketing and
  • Advanced Development

Download Brochure

pdficon.gif (912 bytes) Roadmapping.pdf

Course Info

There are no more seats available for this workshop. To be added to the waiting list, please call 1-800-338-2223 or 781-891-8080.