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2 - D A Y  W O R K S H O P
Product & Technology Roadmapping Fundamentals
Developing a blueprint for Organizational Buy-In & Long-Term Impact

 Dates & Location:
 May 13-14, 2008 / Chicago, IL

An intensive, hands-on two-day workshop to help you master the key action steps to build an effective roadmap, link to strategic decision-making processes and integrate across the enterprise.

Course Instructor

Internationally recognized roadmapping expert :

Dr. Irene J. Petrick
Professor of Practice and
Director, Enterprise Informatics
and Integration (EI2) Center
Penn State University

"Dr. Petrick's breadth of exposure to the issues surrounding strategic planning methods and their use in the real world of business are very valuable for any company that depends on innovation. She understands both the methods of strategic planning and, more importantly, the contexts in which these methods are selected and applied."

Jeff Lind
Associate Technical Fellow
Boeing Phantom Works
Enterprise Technology Planning

By attending this session, you will learn to:

  • Assess your company’s readiness to undertake roadmapping and identify critical information gaps

  • Create a roadmap that links market and technology opportunities into a compelling portfolio plan

  • Mitigate common organizational barriers to roadmap creation and adoption

  • Develop an effective implementation plan to achieve a sustainable roadmapping practice

  • Identify key metrics to gauge roadmapping progress and performance

Key Deliverables

By participating in this highly practical, hands-on workshop, you will receive:

  1. A roadmapping maturity model to determine your current and possible future roadmapping interests

  2. A high level roadmapping process model, linked to underlying activities, data needs, and participants

  3. A 10-step roadmapping reference guide

  4. Multiple templates and questionnaires to guide beginning roadmapping efforts - tailored to your company’s goals and target roadmapping efforts

  5. Proven strategies to break down implementation barriers and overcome roadmapping adoption challenges

  6. Extensive pre-assigned workshop materials (templates, questionnaires, case examples) in preparation for this highly interactive workshop – excellent tools to aid you in getting roadmapping efforts off the ground and running at your company

  7. A comprehensive follow-up summary of key discussion learnings from lectures and breakout discussion groups – a useful tool to refer back to and share with colleagues as you build your roadmapping plan

  8. A strong network of like-minded industrial contacts to continue discussions into the future, including electronic discussion forums that are password protected and dedicated to your workshop group

Download Brochure

pdficon.gif (912 bytes) Roadmapping.pdf

Course Info

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This popular session is strictly limited to 35 participants - early registration is strongly advised.