ABOUT THE INSTRUCTOR
Dr. Robert G. Cooper, author of
best-selling books Winning at New Products and Portfolio
Management for New Products, has published more than 95 articles
on new products, R&D and innovation management. Cooper is Professor
of Industrial Marketing and Technology Management at McMaster
University (Ontario, Canada) as well as founder and president of the
Product Development Institute.
Recognized as one of the leading authorities in the field of
innovation, technology and new product development, Cooper’s methods
have been introduced globally by many companies including P&G, 3M,
ABB, AT&T, Carlsberg, Caterpillar, Dow Chemical, Dupont, Exxon
Chemicals, HP, ITT, Kraft Foods, Kennametall, Lego, Pfizer, VISA and
Recently named ISBM
Distinguished Research Fellow at Penn State University’s Smeal
College of Business Administration.
- FREE BOOK!
All Attendees will receive a
of Dr. Cooper’s Latest Book:
Lean, Rapid and Profitable
New Product Development