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2 - D A Y  W O R K S H O P
Increasing New Product Hit Rate:
A Disciplined System for Front-End Innovation

 Dates & Location:
 September 23-24, 2008
/ Waltham, MA

A practical two-day workshop on how to get the most out of your innovation dollars and resources

Learn to:

  • Implement a deliberate, repeatable system for product breakthroughs and market leadership - big hits are not just luck or chance!

  • Effectively generate, capture and manage innovative ideas from multiple sources

  • Identify white space and competitive opportunities; avoid the traps of commoditization, incrementalism, and product proliferation

  • Focus on game-changing, high-return activities – build a culture and infrastructure for continuous innovation and sustainable growth

Workshop Leader:

Respected innovation expert,
Geoff Waite [BIO]

Vice President

Special Case Presentation by:

Leslie Kulis [BIO]
General Manager,
Global New Product Development, ABP

Armstrong World Industries
who implemented a successful front-end process now in place for eight years across geographies and divisions

“The aggressive revenue growth goals of most firms point to the need for a deliberate, systemic, and managed approach to generating game-changing new product ideas.”

Dr. Robert Cooper and Dr. Scott Edgett,
PDMA Visions, March 2008


Download Brochure

pdficon.gif (912 bytes) FrontEndInnovation.pdf

Course Info

Register Online

Register Today!
This workshop is limited to 35 participants. Reserve early to ensure your place.

Congratulations to
Ted Palomaki

and Wade Meaders
, winners of the trip to Fenway Park