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2 - D A Y  W O R K S H O P
Increasing New Product Hit Rate:
A Disciplined System for Front-End Innovation

 Dates & Location:
 September 23-24, 2008
/ Waltham, MA

Agenda & Course Outline:

Make the most of your innovation dollars

7:30 – 8:30 Registration and Continental Breakfast
8:30 – 9:30 Introductions, objectives & agenda
9:30 – 12:30 Find & Choose the Right Innovation Opportunities -

Incorporating strategic, business and economic drivers:

  • Incremental versus breakthrough innovation

  • Market leader versus fast follower strategies

  • Opportunities from Pull and from Push

Exploring the 5 hunting grounds of Opportunity Discovery

  • Finding Unmet Needs, Tapping the Future, Redefining Marketplaces, Exploiting Value Chains, the role of brand

  • Frameworks, tools & techniques in each hunting ground, including VoC techniques such as ethnography and lead user, trends & scenario planning, value chain analysis, value innovation curves, disruptive technology spotting.

  • Selecting the right hunting grounds and planning a project

Making early stage decisions

  • Using qualitative & quantitative research

  • Reasons to believe

  • Outline Business modeling

12:30 Lunch
1:30-2:30 Get the best out of your resources -
  • Putting the right person on the right job

  • Building and using internal & external networks, real & virtual

  • Knowledge management

2:30-4:00 Structure creativity, apply analysis -
  • Structured ideation models

  • Toolkit of techniques

4:00-5:00 Use what's already available -
  • Open Innovation – Why? What? How?

  • Technology Scouting, a key component of open innovation

  • Re-using old ideas – retaining & tapping corporate memory, Triz and other experience based tools

5:00 Maintain value up to launch -
  • The transition from the front end into PD and stage-gate

  • Avoid innovation erosion

Evening Networking Reception and optional evening activity

Build a repeatable innovation system

7:30 - 8:30 Continental Breakfast
8:30 – 9:00 Take an holistic approach-
  • The SPROC model for innovative organizations:
    Strategy, Process, Resource, Organization, Culture

  • Innovation Maturity Model

9:00-10:00 Implementation Case Study: Leslie Kulis, Armstrong Industries -
  • Front-end process - from idea scoping to the start of development

  • Idea generation, capture and evaluation tools

  • Market need, strategic fit, technical fit, ROI assessment

  • Roles and responsibilities

  • Metrics and targets

10:00-11:30 Create the right structure -

'Fuzzy' front end models of innovation

  • Opportunity into ideas into concepts

  • Continuous and discrete innovation models

  • The role of structure and serendipity in innovation

Organizational Models

  • Skunk works, spin-in/out, relations with marketing and PD

  • Internal versus external innovation

  • Innovation project management models

11:30-12:15 Provide the right culture -
  • What is innovation culture?

  • Motivations, rewards, recognition

  • Environment - spaces, communities, lifestyles

  • The role of leadership

12:15-1:15 Lunch
1:151:30 Overcome common obstacles
1:30-2:45 Consistently make the right decisions -
  • Testing and maintaining strategic alignment

  • Innovation project/investment portfolio tools

2:45-3:15 Measure & Demonstrate Success -
  • Metrics and calculating ROI

  • Communicating results

  • Dealing with uncertainty in the front end

3:15-4:00 Propagate the system -
  • Creating change programs using SPROC

  • Using tiger teams to catalyze change

4:00 Wrap-Up and Group Discussion

Download Brochure

pdficon.gif (912 bytes) FrontEndInnovation.pdf

Course Info

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This workshop is limited to 35 participants. Reserve early to ensure your place.