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2 - D A Y  W O R K S H O P
Getting the Voice of the Customer Right
Mastering the Art of Customer Visits

 December 3-4, 2008
/ San Diego, CA


7:30-8:00 Registration & Continental Breakfast
8:00-10:00 Session 1:
Where Customer Visits Fit in the Market Research Toolbox

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10:00-10:30 Refreshment Break
10:30-12:00 Session 2:
Planning a Program of Customer Visits

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12:00 -1:00 Lunch
1:00-3:00 Session 3:
Selecting Which Customers to Visit

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3:00-3:15 Rereshment Break
3:15-5:00 Session 4:
Designing a Discussion Guide

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5:15-6:30 Evening Networking Reception
7:30-8:00 Continental Breakfast
8:00-10:00 Session 5:
The Art of Constructing Good Questions

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10:00-10:30 Refreshment Break
10:30-12:15 Session 6:
Honing Your Interview Skills

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12:15-1:15 Lunch
1:15-2:45 Session 7:
Analyzing Customer Visit Data

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2:45-3:00 Refreshment Break
3:00-4:00 Session 8:
Wrap-up and Action Items

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4:00 End of Workshop

Download Brochure

pdficon.gif (912 bytes) CustomerVisits.pdf

Course Info

Register Online

Register Today!
This workshop is limited to  35 participants. Early registration is strongly advised.

Who Should Attend
This workshop should be attended by VPs, Managers and Directors of New Product Development, Engineering, R&D, Product Management, Marketing, Technology, Quality, Business Development, Strategic Planning and any position with responsibilities related to identifying and responding to customer needs and market developments.

Please Note:
The customer visit technique presented in this workshop was developed to meet the special needs of industrial and B2B markets. Specific industries that will gain the most benefit from this seminar include: computers, electronics, industrial equipment & supplies, medical devices, financial services, hospital supplies, and building infrastructure.