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Keynote Presentations

State of the Art in VOC: Proven Practices and Emerging Techniques [Abstract]
Abbie Griffin Abbie Griffin, Professor, Business Administration, University of Illinois

Virtual Customer Methods to Improve Speed, Accuracy and Usability of Customer Input to the Product Development Process [Abstract]

John Hauser John hauser, Kirin Professor of Marketing, MIT Sloan School of Management

Special Interview with John Hauser:
What is the Virtual Customer Initiative?

Aligning VOC Practices with Alternative Business Designs [Abstract]

Vince Barabba Vince Barabba, Retired General Manager, Corporate Strategy and Knowledge Management, General Motors
Available Mon-Fri 
9:30am-5pm est

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Conference Info

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Supporting Orgs

Applied Marketing Science

Product Development Consulting, Inc.