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From Fuzzy to Focused
How to Interpret & Translate Customer Insights into Innovative New Products

September 26-28, 2005 / Boston, MA



Product Development Consulting, Inc. is an internationally recognized product development consulting firm focused on optimizing processes throughout the life cycle, from strategy to product retirement.

Check out PDC's Special Breakfast Session on Tuesday Morning:
The Portfolio Syndrome: Customer Value-Driven Portfolio Management and Innovation with Sheila Mello, author, Customer Connected Product Definition...more info

Applied Marketing Science, Inc. is an established Voice of the Customer consulting firm helping product development teams understand their customers' wants and needs for input into new product and service designs.

Check out AMS's VOC Tools Track Presentation:
Getting Emotional: Linking Functional Needs to Emotional Needs with Robert Klein, President, Applied Marketing Science, Inc....more info

Orasi provides technology and services that enable organizations to fully understand and utilize their customers' ideas, needs and preferences to drive successful product development and management initiatives. Orasi embraces customer feedback to give you a complete sense of what your product planning should be and what your customers expect.

Check out Orasi's VOC Tools Track Presentation:
7 Habits of Highly Effective Customer Feedback Processes with Larry Boldt, VP Customer Management, Orasi Software, Inc....more info

Founded in 1972, SAP is the recognized leader in providing collaborative business solutions for all types of industries and for every major market. With 12 million users, 91,500 installations, and more than 1,500 partners, SAP is the world's largest inter-enterprise software company and the world's third-largest independent software supplier overall.

Check out SAP's VOC Tools Track Presentation:
The New Product Development and Introduction Process (NPDI) –
A Critical Enabler of Business Success
with Doug Macdonald, Director of Business Development, SAP Labs LLC...more info

Founded in 1997, CustomerSat, Inc. is the leader in real-time, multi-channel feedback solutions for building customer satisfaction and loyalty. CustomerSat solutions enable companies to improve satisfaction, loyalty and profitability by turning key customer, partner, employee and supplier insights into targeted actions.

Check out CustomerSat's VOC Tools Track Presentation:
How to Measure ROI and Win Funding for VOC Initiatives with John Chisholm, Chairman and CEO, CustomerSat, Inc...more info

The Value Innovation Cube (VIC for short) is a leadership tool for systematically finding the best solution for a product, service or business process challenge. VIC guides you in finding new markets, saving cost, and beating off competitive threats. 

All conference attendees will receive a free copy of Bart Huthwaite's latest book, Lean Design Solution. Huthwaite, founder of the Institute for Lean Innovation, gives you a step-by-step way to both identify and deliver customer value. Attendees will also receive a free mini-book describing the Value Innovation Cube, a tool for systematically exploring all innovation opportunities. Follow the links above to view sample content from the book.

Available Mon-Fri 
9:30am-5pm est

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Conference Info

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A Great Place to Meet Your Market…

Here is a golden opportunity for you to come face-to-face with executives responsible for strategizing and implementing the best ways to capture and utilize Voice of the Customer data. You will have their attention for 2 full days as you demonstrate your wares and capabilities.

For more information on this ideal setting and how you can position your firm to maximize sponsorship and exhibit opportunities contact:

Kathy Stewart,
Sponsorship Coordinator
tel: 781-891-8080 x224