Presented by:
The Management Roundtable

A two-day executive forum focused on how to innovate differently in the face of a changing regulatory landscape, create a user experience that builds brand loyalty, open new market channels and secure the right talent to execute your innovation strategy.

Post-Conference Workshop
Wednesday, August 10 - 1:00p-4:00p
Innovation and Social Media:
Developing a Customized Strategy for Success

In this challenging economic time, many companies are developing or revisiting their innovation strategies. Many companies and brands are also experimenting with and embracing social media. This workshop will help you identify important elements of a social media strategy and how it can play a key role in your innovation strategy. Gain an understanding of the steps your company can take to develop a strategy for success:

  • Find out how your company’s innovation capabilities compare with other companies through social media

  • Opportunity to share insights and experiences with other top leaders

  • Learn from thought leaders about what works and doesn’t work in their social media efforts

  • Write your own social media strategy

How can we effectively use social media tools to reach our audiences and improve our innovation? Various strategy options will be brought to life through presentations, facilitated discussions and case study examinations on companies like IBM, Sony, and Kraft.

Attend this workshop for FREE with your Summit Registration!

Cheryl Perkins
Founder & President
Innovationedge LLC

Cheryl Perkins is the founder and president of Innovationedge, a thought leader in innovation and a creative catalyst in brand-building initiatives that contribute to rewarding consumer experiences and improved business performance. As President of Innovationedge, Cheryl is leading companies across many industries to build sustainable innovation capabilities and define sustainable growth opportunities. Her work involves designing and implementing organizational structures, processes, systems and tools that enable open innovation and growth. Cheryl has over 25 years experience directing growth and innovation and most recently served as the Senior Vice President and Chief Innovation Officer for Kimberly-Clark Corporation. Perkins was identified as one of the Top 25 Champions of Innovation by BusinessWeek magazine and named as a top executive driving vision within the consumer goods industry by Consumer Goods Technology magazine. She was also recently awarded the "Excellence in Innovation" Award by the Asia Pacific Congress in Mumbai, India and is a co-author of Conquering Innovation Fatigue: Overcoming the Barriers to Personal and Corporate Success (Wiley & Sons, 2009) with Jeff Lindsay and Mukund Karanjikar. She is a well-respected blogger ( and can be found on Twitter at

Pat Clusman
Chief Operating Officer
Innovationedge LLC

Pat Clusman is an accomplished professional with over 28 years of experience directing and managing teams and leading successful large-scale programs and projects. He has a broad background in information technology coupled with exceptional collaboration and facilitation skills. Pat possesses an extraordinary combination of business, technical and interpersonal skills and is especially accomplished at building effective working relationships with clients and staff at all levels in the organization. He is a champion for innovation processes and capabilities, organization-wide knowledge sharing and collaboration.

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Learn how to:

  • Deliver results while building up your company's innovation capabilities

  • Evolve company culture to support and drive innovation initiatives

  • Expand your innovation processes across multiple functions and levels

  • Find growth in mature markets to expand your brand reach and increase revenues

  • Accelerate innovation by partnering with key customers, consumers and suppliers

  • Recruit, incentivize and retain the right top talent to roll out and execute your new innovation initiatives

© Copyright 2011 by Management Roundtable, Inc. and Innovationedge LLC