We go 1 on
1 with product development experts and
practitioners to gain street-level
perspectives on important issues
regarding
measuring R&D performance.
Audio
Interviews
(Press the Play button to
start listening)
"Linking Metrics to Strategy"
BRADFORD L. GOLDENSE
Goldense Group, Inc.
Runtime: Approx. 40 min
In this 40
minute interview, Brad Goldense discusses the
progress that organizations are making on
measuring innovation, the growing importance and
value of intellectual property, emerging
predictive metrics and on the need to link
development metrics to overall corporate
strategy.
"Recalibrating Metrics
for New Economic Priorities"
PETER FRITZ, 3M
Runtime: Approx.
20 min
In this roughly
20 minute interview, Peter Fritz discusses how
the emphasis of metrics has shifted at 3M over
the past few years, the value of technology
development and the need to continually
recalibrate metrics to reflect new economic
realities.
In this 20
minute discussion, Wayne Mackey explains why he
believes little progress has been made to back
up all the talk from the last 2 decades about
R&D metrics and describes new thinking and
measurement techniques that are gaining wide
popularity.
A two-day interactive,
knowledge sharing forum on
how to identify the right set of innovation metrics to
align resources, increase customer value and drive
profitability, competitiveness, and market-share.