The Management Roundtable | Product Development & Management Association

- AGENDA -
Subject to Change

Monday - January 21 —

Pre-Conference Workshops

7:00a-8:00a Continental Breakfast & Registration
11:00a-5:00p A. EXECUTIVE SESSION LIMITED TO 30
Turbo Charging Growth with Open Innovation
Henry Chesbrough, UC Berkeley, Haas School of Business
and Kevin Schwartz, PRTM
8:00a-12:00p AM Half-Day Workshop
B. Accelerating Product Development Through CoDev: Lessons from the Leaders
Instructor: Dr. Gene Slowinski, Rutgers University
AM Half-Day Workshop
C. Intellectual Assets in Open Innovation - Tools and Methods for Strategy & Management,

Instructor: John Cronin, ipCapital Group & Bruce A. Story, Dow Chemical
12:00p-1:00p Lunch
1:00p-5:00p PM Half-Day Workshop
D. Value Network Tools, Strategies and Practices for Open Innovation

Instructor: Verna Allee, Value Networks LLC
PM Half-Day Workshop
E. Managing and Protecting IP in China

Instructor: Dr. Alan Paau, Cornell University
5:30p-7:30p Innovation Speed Networking & Exhibits Open

Tuesday - January 22 —

Main Conference - Day One

7:00a-8:00a Registration & Continental Breakfast
8:00a-8:15a Welcome
MRT & PDMA
8:15a-8:45a Opening Remarks
Cheryl Perkins, Conference Chairperson
8:45a-9:45a KEYNOTE PRESENTATION
Gaining the ROI of Open Innovation: Partnering and “Nano-izing” for Market Growth
Dr. Scott Rickert, President, Co-Founder and CEO, Nanofilm, Ltd.
9:45a-10:00a Refreshment Break / Exhibits Open
 

- TRACK A -
Setting the Right Strategy to Achieve Open Innovation Success

- TRACK B -
Executing Your Company's Vision for Open Innovation

 

Creating the Right
Organizational Design and Value Networks to Foster OI

Effective Strategies to Expand
Global Innovation Networks

10:00a-10:45a FEATURED PRESENTATION
Visualize, Optimize and
Open Innovation Pathways
, Verna Allee, Value Networks LLC
CASE STUDY
Becoming OEM of Choice in a
Constrained Supplier Base
, Thomas Hilpert, Hawker Beechcraft
10:45a-11:30a CASE STUDY
Operationalizing Open Innovation
, Steve Goers, PhD, Kraft Foods
PRESENTATION
Relationship to Partnership (R2P) - A Reality at Satyam, Dr. T S Krishnamurthy, IES
 

Creating the Right
Organizational Design and Value Networks to Foster OI

Key Criteria for Selecting
Partners of Choice

11:30a-12:15p CASE STUDY
Investing in Innovation
, Kurt Estes, Motorola
CASE STUDY
Building Effective CoDev Alliances - Partnership Selection, Evaluation and Relationship Management
, Julie Gerstenberger, Kodak
12:15p-1:15p Lunch / Exhibits Open
 

Corporate Culture: Making the Shift from NIH to Open Innovation

Key Criteria for Selecting
Partners of Choice

1:15p-2:00p CASE STUDY
Implementing World-Class Open Innovation to Drive Growth
Jo Mohr,
GlaxoSmithKline
CASE STUDY
Finding the Right Partner, Meg Sranske, SC Johnson
2:00p-2:45p CASE STUDY
Developing an Open Innovation Strategy
Richard McArdle,
QTG/Pepsico
CASE STUDY
Optimizing Open Innovation Initiatives
, Julie Ennis, General Mills
2:45p-3:00p Refreshment Break / Exhibits
 

Intellectual Asset Management - Protect IP and Promote an Open Disclosure Environment

Managing, Monitoring and Building
a Culture for Co-Innovation Relationships

3:00p-3:45p CASE STUDY
Standards and Intellectual Property: Strategies for Complying with One While Protecting the Other
, Michelle Lee, Nortel
CASE STUDY
Executing and Implementing Alliances: The Challenges
Dr. Robert J. Wills,
 Johnson & Johnson
3:45p-4:30p CASE STUDY
Open Source Software: Overcoming the Challenge of Developing in a Mixed Open Source and Proprietary Environment
, Jim Markwith, Microsoft & Stephen J. Davidson, Leonard, Street & Deinard
CASE STUDY
Applying the Open Innovation Advantage to Build New Business, Martha J. Collins, PhD,
Air Products
RETURN TO PLENARY SESSION
4:30p-5:15p FEATURED SESSION
Panel Discussion: Driving Real Results from Open Innovation

Moderator: Henry Chesbrough, PhD, Executive Director, UC Berkeley Executive Director, Center for Open Innovation; author, Open Innovation (2003) and Open Business Models (2006)

Panelists: Jo Mohr, GlaxoSmithKline; Graham Milner, WD40; Dr. Robert J. Wills, Vice President, Alliance Management, Johnson & Johnson

Q&A Facilitator: Kevin Schwartz, Director, PRTM Management Consultants

5:15p-5:45p SPECIAL PRESENTATION
Open Innovation: How to Avoid Wasting Money and Risking Reputation, Paul Stiros,
NineSigma
5:45p-7:00p Networking Reception / Exhibits Open

Wednesday - January 23 —

Main Conference - Day Two

7:00a-7:45a BREAKFAST PRESENTATION
Accelerating Innovation through Proven Experience
,
Brad Lawson
, President/CEO, YourEncore
8:00a-8:15a Day One Learnings & Day Two Overview
Cheryl Perkins, Conference Chairperson
8:15a-9:15a KEYNOTE PRESENTATION
Open Innovation & Value Creation at Procter & Gamble
Mark Peterson
, Director, External Business Development, Procter & Gamble
9:15a-9:30a Refreshment Break / Exhibits Open
 

- TRACK A -
Open Innovation Strategies for Small to Medium-sized Companies: How SMB Can Achieve the Big Benefit

- TRACK B -
Tools & Services to Enable Open Innovation Success

9:30a-10:15a CASE STUDY
Focus on the Baby, Not just the Wedding - 10 Factors for Success in Co-Development / Open Innovation
, Dr. Alison Lukascko, Church & Dwight
9:30a-10:00a Leveraging University R&D to Accelerate Open Innovation, Clifford M. Gross, Ph.D., UTEK Corporation
10:00a-10:30a How prize-based innovation is changing the face of R&D, Dwayne Spradlin, President and CEO, InnoCentive
10:30a-11:00a Growth beyond the core: fusing inside and outside knowledge to reach new markets, Jennifer Ernst,  Palo Alto Research Center Inc.
10:15a-11:00a CASE STUDY
Leveraging Partnerships When M&A Impacts Internal Resource Capacity
, Dr. Frederick J. Montgomery, PhD, INO Therapeutics LLC
 
11:00a-11:15a Refreshment Break / Exhibits
11:15a-12:00a CASE STUDY
From China to Canada.
From San Diego to Israel.
Spanning the Globe for Co-Dev Partners
, Graham P. Milner, WD-40 Company
 
12:00p-1:00p Lunch / Exhibits Open
RETURN TO PLENARY SESSION
Investment vs. Return – Measuring ROI for Open Innovation Efforts
1:00p-2:00p FEATURED PRESENTATION
Swarm Creativity - Competitive Advantage through Collaborative Innovation Networks
Peter A. Gloor,
MIT Sloan School of Management
2:00p-3:00p KEYNOTE PRESENTATION
Open Innovation and Co-Development - Experience and Learning at Kennametal, Dr. William Hsu, VP & CTO, Kennametal, Inc.
3:00p-3:15p

Closing Remarks
Cheryl Perkins, Conference Chairperson

Conference Info:

Register Online

arrowbullet-green.GIF (97 bytes) CoDev Home
arrowbullet-green.GIF (97 bytes) Innovation Speed Networking
arrowbullet-green.GIF (97 bytes) Key Benefits
arrowbullet-green.GIF (97 bytes) Meet Your Objectives
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arrowbullet-green.GIF (97 bytes) Agenda
arrowbullet-green.GIF (97 bytes) Chesbrough Exec Session
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arrowbullet-green.GIF (97 bytes) Tools & Services Track
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arrowbullet-green.GIF (97 bytes) Customer Testimonials
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arrowbullet-green.GIF (97 bytes) About MRT & PDMA
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CODEV SPONSORS:

Gold Sponsor


Special Presentation

Tools / Services Sponsors


UTEK Presentation


InnoCentive Presentation


PARC Presentation

Silver Breakfast Sponsor


Breakfast Presentation

Silver Sponsor

Bronze Sponsor

Distinguished Faculty Sponsor

Supporting Organizations


 

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