Featured Presentations

Swarm Creativity - Competitive Advantage through Collaborative Innovation Networks

In every large company, groups of creative individuals self-organize to explore and develop ideas that they care deeply about. These collaborative networks often include customers and others outside the company's boundaries. Now collaborative and open innovation are being extended from the realm of idea generation and product development to the very essence of doing business. In fact, some companies have based their entire business models on collaborative networks - a phenomenon that Peter Gloor calls "swarm business," the classic example being Wikipedia, the free online encyclopedia. As companies like BMW, IBM, Novartis and others are discovering, swarm businesses require a completely new corporate mindset.

Specifically, to reap the benefits of swarm innovation, companies must:

1. gain power by giving it away;

2. share with the swarm; and

3. concentrate on the swarm, not on making money.

Although these principles differ from the traditional ways of doing business in a number of fundamental ways, they are crucial for companies to succeed in this emerging era of increased collaboration among innovators both inside and outside the organization. Peter Gloor will discuss how to use 'swarm business' approaches and collaborative networks for competitive advantage.

Peter A. Gloor, author of Coolhunting - Chasing Down The Next Big Thing and Swarmcreativity - Competitive Advantage through Collaborative Innovation Networks, is a Research Scientist at the Center for Collective Intelligence at MIT's Sloan School of Management where he leads a project exploring Collaborative Innovation Networks (www.ickn.org).

Until the end of 2002, Peter was a Partner with Deloitte Consulting, leading its E-Business practice for Europe. Before that, he was a Partner with Pricewaterhouse- Coopers and the Section Leader for Software Engineering at Union Bank of Switzerland.

Peter was Mercator Visiting Professor at the University of Cologne, and is currently a lecturer at Helsinki University of Technology. Earlier, Peter was a Senior Research Fellow at the Dartmouth Tuck Center for Digital Strategies and an adjunct faculty in the Department of Computer Science at Dartmouth and a Post-Doctoral Fellow at MIT. He received his Ph.D. in Computer Science from the University of Zurich in 1989.

Peter blogs about Swarm Creativity at http://swarmcreativity.blogspot.com and is currently involved in developing the social networking and data visualization software Condor.

Visualize, Optimize and Open
Innovation Pathways

Need open innovation to master changing markets and discover new opportunities? Eager to achieve fundamental advancements in open innovation networks? Want an agile, responsive, open organization with deep innovation capabilities?

It has been estimated that 80% or more of the economy is based on intangibles. Yet, business innovation strategies and tactics are still stuck in the industrial age mindset of hard assets, scarce resources, and classic R&D. In this presentation, Verna Allee, a recognized leader and senior advisor in value network strategies and network-centric business thinking, will provide guidelines to enable your organization to break free from this mindset.

Key Takeaways:

• How visualizing, analyzing, and optimizing intangibles and value flows can accelerate agility and innovation.

• How innovation networks are creating value across Europe.

• How value network analysis led to a six-fold productivity increase in Boeing’s Flight Test Operations for the 787 Dreamliner.

• Specific case examples from companies such as Cisco, Telenor, SAP, Mayo Clinic, and Kimberly-Clark

Verna Allee, M.A., co-founder of Value Networks LLC, is recognized worldwide as a pioneer in value networks, network-centric business, and intangible assets. She has authored two bestselling books, including The Future of Knowledge: Increasing Prosperity through Value Networks.

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